PPC Agency Bristol
Our passionate team of PPC geeks are experts at building and optimising paid search accounts, they have a proven track record delivering maximum return on investment. From driving online bookings for independent hotels to increasing sales for national retailers, they’re well versed at helping our clients get the most out of their pay-per-click investment.
PPC MANAGEMENT SERVICE
Whether you’re looking to target users searching for relevant keywords on Google or Bing, or are in search of an ppc advertising agency who can design and implement digital strategies that target audiences at all points of their online journey, our experienced PPC team are qualified to help. They specialise in runnings campaigns across various paid channels including:
If you sell products or services online, then advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your business in front of potential customers.
Microsoft Ads (formerly Bing Ads)
We love Microsoft Ads. Why? Because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising, then running ads across Yahoo and Bing is definitely something you want to consider.
Sell products online? Then you need Google Shopping in your life. Displayed at the top of the Google search results in a carousel format, these image-based ads are a revenue-generating machine and highly effective at getting products in front of new audiences.
If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing campaigns. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your site.
We’re a big fan of Gmail Ads. They allow us to display expandable image-based ads to users whilst they’re viewing their emails. Considering there are more than 1.5 billion Gmail users worldwide, we recommend that all of our clients trial running Gmail Ads to promote products and services to new and old audiences alike.
If you’re investing in paid search to attract new audiences, then you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your website and are an effective way of converting users who have abandoned their baskets.
Facebook & Instagram Ads
Aside from advertising on Google and Bing, investing in Facebook and Instagram Ads is a great option for businesses who have a younger target demographic. These ads often prove to be cost effective and serve as a gentle reminder of your products or services to selected audiences who are browsing their social media accounts.
Got great video content? Then running ads on YouTube is a no brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products or services to in-market audiences en masse.
OUR PROCESS FROM A-Z
1. Account Audit
Not sure if your PPC campaigns are running as effectively as they could be? Our paid search pros would be more than happy to take a deep dive into your ppc account and feedback on how performance can be improved. Send us an email at firstname.lastname@example.org or give us a call on 0117 930 4365, and we’ll let you know what we need to get started.
2. Strategy Proposal
Through keyword research, learning about the marketplace your business operates in and analysing your competitors, we’ll advise you on which digital marketing channels are best placed to help your business achieve its objectives. We’ll deliver our findings in a presentation which we can then discuss to agree the best way forward.
3. Campaign Set Up
Once we know which PPC channels we’re going to focus on, we’ll get to work setting up all necessary accounts and creating engaging content such as ad copy and ad extensions. We’ll also make sure all of your website tracking is set up correctly so we can effectively monitor the performance of your paid campaigns.
4. Ongoing Optimisation
As soon as your PPC campaigns go live, they’ll start collecting data which we can optimise to improve performance. As part of our monthly ppc management service, we’ll spend an agreed number of hours each month ensuring your accounts only display ads for relevant searches. We’ll also look to add bid adjustments for audiences that convert well.
5. Real-time Reporting
We provide clients with real-time dashboards that provide up-to-date metrics on the performance of paid search campaigns and other digital channels such as organic, referral and email. These reports can be accessed at any time and serve as a useful tool for companies looking to keep track of their digital marketing spend and results.
READY TO GET STARTED?
If you’re looking for a Google Partner agency to increase traffic to your website & help your company grow online, give us a call now on 0117 930 4365 to get started.