DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Reach people searching for the legal services your firm provides. We separate practice areas, jurisdictions and enquiry types, then refine keywords, exclusions and approved advert messages around matters your solicitors can take on.
Landing Page Optimisation
Give prospective clients clear information about the service, relevant experience and how to contact your firm. We review mobile usability, page speed and enquiry forms, helping people take the next step without asking them to disclose sensitive case details to advertising systems.
Remarketing Campaigns
Legal enquiries can involve sensitive personal circumstances, so follow-up advertising needs careful audience review. We check platform eligibility, consent and exclusions before recommending any activity, keeping private case information and sensitive-matter audiences out of the plan.
Microsoft Ads
Assess relevant search demand on Microsoft’s network with a defined budget and agreed qualification standards. We review practice-area fit, search terms and the cost of suitable enquiries before deciding whether additional investment is worthwhile.
AI Ads
We review ChatGPT ads and other paid AI advertising against current service and market rules. ChatGPT currently prohibits legal-services advertising outside the US. We assess other eligible opportunities without promising UK placement or influence over organic AI answers.
Paid Social Media
Introduce the firm through approved service explanations, useful content and appropriate client proof. We review the platform, audience and enquiry route with your team, measuring suitable opportunities while respecting confidentiality and avoiding promises about case outcomes.
Grant Stephens case study
Grant Stephens Family Law wanted to reach more people looking for specialist advice and improve the efficiency of its search marketing. We refined Google Ads targeting, reviewed search terms and keywords, and adjusted budgets and schedules around performance and demand.
Alongside paid search, our SEO work developed relevant service content and strengthened the firm’s organic visibility. Year on year, Google Ads reported more conversions at a lower cost per conversion, while organic sessions and engaged organic visits also increased.
Build a clearer view of client acquisition for your practice
Tell us which practice areas you want to grow, the matters you can take on and how your firm handles enquiries. We can review the campaigns, measurement and website journey, then recommend practical next steps.
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