Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Tracking Conversions in Google Analytics

Tracking Conversions in Google Analytics Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the… READ NOW

Why Your Shopify Site Needs A Blog For SEO

The importance of a Shopify Blog Maintaining a strong online presence is crucial for your Shopify store’s success. While product listings and a well-optimised website… READ NOW

Shopify Duplicate Content Issues

Duplicate content issues on Shopify and how to fix them Getting your Shopify store to rank well in search engine results is crucial. However, a common… READ NOW

Understanding Google Ad Rank

What is Ad Rank: The Key to PPC Success As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of… READ NOW

Understanding Performance Metrics In Your Google Ads Account

Understanding Performance-Based Metrics in Your PPC Google Ads Account When it comes to running successful Google Ads campaigns, understanding performance-based metrics… READ NOW

Hotel Web Design Tips to Boost Room Bookings

8 Hotel Web Design Tips to Boost Room Bookings In the highly competitive hospitality industry, a well-designed hotel website is your… READ NOW

Web Design Top Tips to Boost Conversions

8 Web Design Top Tips to Boost Conversions A well-designed website can significantly impact your online success, and one of the key metrics to gauge this success… READ NOW

Why Your Website Needs A Blog For SEO

Why Your Website Needs a Blog For SEO In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is… READ NOW

PPC Performance Max: New Functionality

Google’s Performance Max Campaigns and new “URL Contains Targeting” In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential… READ NOW

SERP Features, Is your Hotel on them?

Leveraging Google SERP Features for Your Hotel Website In today’s digital age, travellers rely heavily on the internet to plan their journeys and book accommodations. As a result,… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

10 Reasons Your PPC Campaigns Are Not Working: Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

How to Optimise Your Cost Per Click (CPC) Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to… READ NOW

Wired Media's Guide to Ecommerce SEO

The Ultimate Guide to E-commerce SEO: Dominating the Digital Marketplace In today’s hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a… READ NOW

What is above the fold Content?

Above the Fold Content: The Key to Converting Website Visitors into Customers When it comes to web design, the term “above the fold” holds immense significance. It… READ NOW

Shopify vs WooCommerce Comparison

Shopify vs. WooCommerce: A Comprehensive Comparison of E-commerce CMS In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses… READ NOW

The Importance of Technical SEO

The Importance of Technical SEO for Your Website In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of… READ NOW

A Beginners Guide to Hreflang

A Beginner’s Guide to Hreflang: The SEO Multilingual Solution If you’re new to the world of SEO (Search Engine Optimisation) and the term “Hreflang” has you scratching your head,… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today’s competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW