DATA-DRIVEN PPC

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PPC Agency for Coach Companies built to deliver predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for coach and bus operators

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Google Ads

Reach people searching for the journeys and private-hire services you provide. We separate relevant route, day-trip and group-hire demand where useful, review exclusions and compare the cost of meaningful booking opportunities.

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Landing Page Optimisation

Help customers find the right journey or request a useful hire quote. We review departure information, approved availability details, mobile speed and booking forms, making the route from advert to enquiry or reservation easier to follow.

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Remarketing Campaigns

Help people return to a trip or hire service while they plan their travel. We’ll use eligible follow-up adverts for departures and journeys you confirm are available, with consent checks and booking exclusions. Reviewing frequency and completed bookings helps us keep the campaign useful as dates and availability change.

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Microsoft Ads

Reach people searching on Bing for the journeys and hire services you operate. We’ll manage relevant campaigns, clear adverts and pages for bookings or quotations, then review the work generated. Understanding booking value and enquiry quality helps us improve the account and the cost of attracting customers.

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AI Ads

Help travellers and group organisers discover your coach or bus services through suitable AI advertising. We’ll review ChatGPT access and the eligibility of your trips, journeys or private-hire campaign. Where activity can run, clear service information and booking or quotation tracking will help you judge its contribution to sales.

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Paid Social Media

Introduce approved day trips, departures and hire services to suitable audiences. We test photography and messages around a clear next step, then assess relevant bookings and quotation requests alongside engagement.

Berrys Coaches case study

 

Anglo Welsh case study

 

Peterstone Court case study

 
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Berrys Coaches case study

For Berrys Coaches, we redesigned the website to make the customer journey and booking process clearer. Straightforward calls to action and a simpler route to booking were supported by ongoing SEO work, including day-trip content, technical audits and improvements to search visibility.

Across this SEO and website-design work, ranking keywords increased by 300% and organic sessions by 184%. Website errors reduced by 100%, while recorded conversions increased by 86%. The project brought search visibility and the booking experience together, giving the operator a stronger website for its customers.

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300%
More ranking keywords
184%
More organic sessions
100%
Reduction in website errors
86%
More recorded conversions
Quote Start
We've worked with Wired Media on PPC for roughly 2 years and more recently began working with them on web development too. Luke has made a huge impact on our search ads and is brilliant to work with. Josh and his team have come on board to update our Woocommerce site, they've laid out a clear strategy and have made strong changes already. Everyone in the wider team that I've had calls with has been really helpful and friendly - and very fast-acting when they came on board during critical issues with our website. Have already recommended them to other brands.
Quote Start
Alannah Cooper, Paul Thomas Flowers - ★★★★★ Google Review

Coach and bus PPC built around journeys and confirmed bookings

Separate passenger tickets from private-hire requests. Someone booking a seat needs a different destination from an organiser arranging a vehicle for a group. We agree which services you offer and want to develop, then give those searches useful adverts and a relevant booking or quotation route.

Keep dates, departures and availability connected. Campaigns should reflect the trips and services customers can actually book. We agree how timetable, departure and capacity updates will reach the marketing team, helping avoid spending on unavailable journeys or outdated offers.

Give group organisers a useful way to enquire. A private-hire brief may involve travel dates, collection arrangements, passenger numbers and a return journey. We review what your team needs to assess the request, balancing a useful quotation form with an easy mobile experience.

Follow demand through to the booking outcome. A route-page visit, a hire quotation, a reservation and a completed booking carry different value. We help define those stages and connect available booking records with campaign reports, including cancellations where reliable data are available.

Review acquisition costs against the journey’s value. Where your systems support it, reporting can compare campaign costs with booking value and the type of service sold. Combined with your feedback on capacity, that evidence helps guide which routes, trips or hire services deserve additional investment.

Improve search relevance and the booking experience together. We investigate search terms, advert response, Ad Rank and Quality Score, then review the journey after the click. Your reports explain the changes tested and their effect on useful outcomes, giving the team clear priorities for the next campaign.

Turn travel interest into a clearer booking opportunity

Tell us about your services, departure and hire priorities, and how you currently measure quotations and bookings. We can review your PPC activity and customer journey, then recommend practical steps towards stronger returns.

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