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PPC for accountancy firms focused on the clients and services you want to grow

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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PPC services for accountancy firms

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Google Ads

Win more enquiries for the accountancy services you want to grow. We’ll manage Google Ads around services such as bookkeeping, payroll and tax advice, with clear adverts and relevant landing pages. Accurate tracking and feedback on new clients help us improve enquiry quality, acquisition costs and your return on investment.

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Landing Page Optimisation

Help prospective clients understand why they should choose your firm. We’ll advise on how your pages explain services, relevant experience and the businesses or individuals you work with. Clear contact options, useful information and faster mobile pages can help turn more advertising visits into accountancy enquiries.

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Remarketing

Stay in consideration while potential clients compare accountancy firms. Where the service and audience meet platform rules, we’ll plan remarketing adverts that explain your expertise and encourage people to get in touch. We’ll review enquiry results, costs and frequency to improve the campaign while respecting sensitive information.

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Microsoft Ads

Reach people and businesses searching for accountancy services on Bing. Our team will manage Microsoft Ads for the work you want to attract, improve keywords and adverts, and report on the enquiries generated. Your feedback on which contacts become clients helps us make better decisions about spending and targeting.

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AI Ads

Get advice on AI advertising that reflects the services your firm provides. ChatGPT generally prohibits UK financial-services advertising, so we’ll check the exact services and eligibility before recommending activity. Our advice on other AI platforms will reflect their rules and the types of accountancy enquiries you want to generate.

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Paid Social Media

Show potential clients how your accountancy expertise can help them. We’ll plan paid social campaigns around the services and client groups you want to grow, using suitable platforms such as LinkedIn or Facebook. Clear messages and enquiry tracking help us improve the response and understand the value generated for your firm.

Grant Stephens case study

 

Switch Health case study

 

Fox Davidson case study

 

Grow your practice with PPC built around the right accountancy clients

A sole trader looking for help with a tax return has different needs from a growing company comparing outsourced finance support. We work with you to identify the services and clients that will help your practice grow, then build the campaign around those priorities.

Separate campaigns and useful service pages for bookkeeping, payroll, annual accounts or specialist advice make your offer clearer. We review search terms and exclusions to focus your budget on the work your team wants to win.

Reliable tracking helps connect advertising spend with relevant enquiries, consultations and new clients. Where your records allow, we assess acquisition costs alongside the value of the work generated, giving you a clearer view of your return.

Your account manager keeps the plan aligned with the practice’s capacity and commercial goals. Clear reporting shows what we have changed, how the campaigns are performing and where we recommend investing next.

Quote Start
Wired Media are a fantastic agency. As soon as we bought them onboard, they instantly identified changes that needed to be made and our performance improved immediately. The whole team are amazing to work with and are informative and helpful in guiding us to make the right decisions for our company. We would definitely recommend Wired to any company who is in needed of a full service digital marketing agency
Quote Start
Grant Stevens, Grant Stephens Family Law - ★★★★★ Google Review

Discuss your firm’s next stage of growth

Tell us which accountancy services you want to promote, the clients you work best with and how you currently assess new enquiries. We can review where paid advertising could support your practice.

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Accountancy PPC that connects reliable data with commercial decisions

Make each service relevant to the search. Someone seeking payroll support may need reassurance about employee numbers and software, while an advisory enquiry may involve a longer discussion. We match adverts and pages to those questions so prospective clients understand how you can help.

Improve the quality behind the click. We review the factors behind Ad Rank and use Quality Score diagnostics to identify gaps in ad relevance and landing-page experience. Search terms, adverts and destinations work together towards better-fit enquiries at a sustainable cost.

Make it easy to become a client. Clear content, fast-loading pages and straightforward mobile forms help people take the next step. Our PPC and web teams can recommend improvements to the enquiry journey as well as the advertising account.

See which activity brings the right work. We check tracking and use dependable enquiry feedback to understand client fit, consultations and completed sales. That gives your practice a practical basis for refining campaigns around revenue and long-term growth.

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