DATA-DRIVEN DIGITAL MARKETING

Smarter Digital Marketing. Stronger Business Growth.

Turn digital marketing into a dependable source of connected growth across search, content and paid media with a Digital Marketing Agency for Pubs and Bars

“Luke developed a new strategy for us, performance has been strong, particularly our ROAS.”
Jenna Seed Cairn Hotel Group · Google review
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  • 25+ years’ experience
  • Results-driven specialists
  • UK-based senior team

Trusted by ambitious brands

Client logo Red Paddle Co Client logo Butcombe
PETERSTONE COURT · DIGITAL MARKETING

PETERSTONE COURT · DIGITAL MARKETING

86% increase
in website conversion rate

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Digital Marketing Services for Pubs and Bars

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SEO

Help people find your pub or bar when they are deciding where to eat, drink or meet. We review the searches relevant to your venue, the information on your website and the technical issues affecting discovery. Recommendations connect those findings with accurate menus, opening information and useful reasons to visit. We agree priorities with your team and review progress against the enquiries and bookings your tracking can reliably identify.

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PPC

Paid search can put a specific venue or occasion in front of people actively considering their options. We plan campaigns around the offer, its availability and the area you want to reach, then direct visitors to a suitable page. Search terms, spending and recorded responses inform ongoing decisions. Your team helps us understand the quality of those responses so that adjustments reflect the business as well as the advertising account.

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Social Media

Give people a useful picture of what a visit to your pub or bar involves. We help plan social activity around genuine food, drink, atmosphere and events, using approved material from your team. Each piece has a clear purpose, whether that is explaining an upcoming occasion or helping someone explore the venue. We coordinate timing with availability and review the responses that can inform your next campaign or content plan.

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Web Design

Your website should make it easy to decide whether the venue suits an occasion and how to arrange a visit. We design around the information guests need, from menus and opening times to location and booking arrangements. The structure, imagery and calls to action work together to support that decision. Your team reviews the proposed journeys before development, helping resolve missing details and practical requirements while changes are easier to make.

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Website Maintenance

A pub website needs attention as menus, events and opening arrangements change. We provide agreed maintenance and support for the platform, checking that important functions remain usable when updates are made. Requests are prioritised by their effect on the visitor and the business. Clear responsibilities help your team distinguish routine content changes from work needing technical support, so website care fits into the wider job of running the venue.

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Web Hosting

Reliable hosting supports the pages and functions guests depend on when planning a visit. We discuss the requirements of your website, including its platform, booking connections and expected usage, before recommending an appropriate arrangement. The service and support responsibilities are explained clearly. When an issue arises, that understanding helps identify what needs investigation and who should handle it, keeping the technical foundations connected with the practical needs of your business.

Have a look at our related digital marketing case studies

Butcombe case study

 

Cairn Hotel Group case study

 

Peterstone Court case study

 

PPC Services for Pubs and Bars

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Google Ads

We organise Google Ads around the reasons someone might choose your pub or bar. A restaurant search, an event enquiry and a search for a named venue can need different messages and destinations. We agree the relevant geography and available offer, then monitor search terms and spending. Changes follow the evidence available from the account and your team, with reporting that distinguishes recorded website actions from confirmed bookings or customer visits.

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Microsoft Ads

Microsoft Ads can provide another route to people searching for a suitable venue. We assess whether it fits the audience and available budget, then build an account around agreed priorities. Advertising points to pages that explain the relevant experience and next step. We review search quality and recorded response independently of other platforms, allowing your team to see what this channel contributes before deciding whether to maintain, adjust or extend the activity.

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Paid Social Media

We develop paid social campaigns for offers that benefit from being seen and understood before someone searches for them. Creative material might explain a dining occasion, a private event or a genuine reason to return. We agree the audience, message and destination before launch, with availability checked by your team. Testing then focuses on useful differences in response, keeping views and engagement separate from enquiries and bookings that can be verified.

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Campaign Management

Venue priorities can change quickly when availability, events or trading plans move. We maintain an agreed campaign schedule and a clear route for your team to share those changes. Regular reviews cover search terms, budget allocation, advert relevance and the pages receiving traffic. We explain the purpose of proposed adjustments and record what changed, giving you a practical account of how the work supports the offers the business can deliver.

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Landing Page Improvements

An advert about a particular occasion should lead to information that helps guests make that decision. We review whether the page explains the experience, answers likely questions and offers a suitable booking or enquiry route. Friction may come from missing details as much as from the design. We prioritise specific improvements, check them on smaller screens and assess the resulting activity alongside any useful feedback from the people handling enquiries.

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Enquiry Tracking and Reporting

We agree which website actions provide useful evidence for your venue and how they are recorded. A booking-system click, an enquiry submission and a completed reservation may be measured differently, particularly where another platform handles the final step. Reports explain those boundaries and avoid treating every action as a customer. Where suitable booking information is available, we use it to give the marketing figures more context and support sensible spending decisions.

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Butcombe case study

Butcombe wanted greater control over its pub, restaurant and hotel websites, including the ability to make routine updates without specialist help. It also needed clearer marketing reporting and improved organic traffic. We supported the development of two new websites and ongoing digital marketing, connecting the customer journey with a platform the team could manage more effectively.

The published case study reports the four changes below without specifying the comparison period. Website goal conversions are recorded actions and do not necessarily represent completed bookings. These results describe the wider Butcombe programme; they should not be interpreted as a forecast for an individual pub or bar.

Read the case study
1500%
Increase in organic sessions
56%
Reduction in PPC cost per click
124%
Increase in website goal conversions
24%
Increase in average session duration
Quote Start
We started working with Wired Media earlier this year. Luke developed a new strategy for us, performance has been strong, particularly our ROAS. Highly recommend!
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Jenna Seed, Cairn Hotel Group - ★★★★★ Google Review

SEO Services for Pubs and Bars

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Technical SEO

We investigate whether search engines can reach and interpret the important pages on your pub or bar website. The review considers page availability, indexing, navigation and technical changes that may have affected visibility. Findings are prioritised according to the pages guests need and the effort required to address them. We work through agreed fixes with the appropriate people and check their implementation, creating a clear basis for subsequent content and visibility work.

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Service Page Content

Menus, private hire, accommodation and events each answer different visitor questions where your venue actually offers them. We organise content around those genuine services and remove ambiguity about what is available. Your team provides the operational detail and approves the wording. The resulting pages help people assess suitability and choose the next step, while a manageable update process keeps the information useful when menus, packages or arrangements change.

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Local Search Visibility

People often compare nearby venues alongside the practical details of getting there. We review your location information, relevant business listings and the pages explaining each genuine premises. Names, opening arrangements and contact routes should agree with what your team currently provides. For a group, we keep individual venues distinct rather than relying on generic area text. Progress is reviewed with the available search and website evidence for the locations being supported.

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Answer Engine Optimisation

Clear answers can help people understand a venue when search tools summarise their options. We improve the way your website explains genuine facilities, dining arrangements, booking routes and other useful details. The work starts with questions your team can answer accurately and keeps information connected to the appropriate page. We review how those pages perform where evidence is available, without promising inclusion in a particular answer or inventing capabilities to attract attention.

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Expert Content and Trust

The people running your pub or bar know what makes a visit worthwhile and which questions arise repeatedly. We turn that knowledge into useful, approved content supported by genuine imagery and current details. Material can explain the food, setting or arrangements for an occasion where relevant. Clear ownership and review dates help keep it accurate. We use real evidence to strengthen understanding rather than adding unsupported awards, reviews or claims about the venue.

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SEO Measurement

We assess organic search through the pages and visitor actions connected with your agreed priorities. Reports bring together available visibility, traffic and response data, explaining where a booking platform or tracking change limits comparison. Seasonal differences and changes in the offer provide useful context. The discussion ends with practical decisions about which content or technical work deserves attention next, while keeping website activity distinct from confirmed covers, room nights or bar revenue.

Web Design and Development for Pubs and Bars

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Website Strategy

We map the decisions a guest needs to make before arriving at your venue. That may include checking a menu, finding access information or asking about a larger gathering. The website plan gives these tasks a sensible place and identifies who will supply and maintain the details. We agree essential functions and review stages early, so design and development have a clear purpose and the finished site is practical for your team to manage.

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Clear Service Pages

Good venue pages make the experience and its practical arrangements easy to understand. We establish the most useful order for the information, choose genuine supporting imagery and give visitors an obvious next action. Different offers receive appropriate treatment instead of competing within one crowded page. Your team checks the details before delivery, helping guests find accurate answers and reducing avoidable uncertainty before they call, enquire or make a booking.

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Mobile User Experience

Guests may look up your venue while travelling or making plans with friends. We check that menus, directions and booking controls remain comfortable to use on a phone. The work covers navigation, readable content and the transitions to any external booking service. We test representative journeys and explain the improvements made. Advice for future updates helps your team avoid introducing awkward downloads, oversized imagery or confusing choices as the site develops.

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WordPress Development

We build WordPress sites around the updates your venue makes regularly. Editing a menu, changing an event description or replacing an image should have a clear process within the agreed design. We establish the required components and connections, then check the main visitor journeys during development. Handover uses practical examples from your site, giving your team confidence with routine changes and a clear route for requesting support when a task needs additional development.

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Speed and Performance

A visitor looking for a menu or booking link should not have to struggle through an unnecessarily slow page. We review the factors affecting loading, including images, scripts and the way the site is assembled. Recommendations take account of the platform and functions your venue needs. We check agreed changes against those important tasks and explain how later content choices can affect performance, helping the site remain useful beyond the initial improvement work.

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Conversion and Ongoing Support

We work with your team to improve the website as guest questions and business priorities develop. Feedback from bookings and enquiries can reveal missing information or an unclear next step. Each proposed change has an agreed purpose, scope and priority, followed by a check of the completed journey. This creates a manageable programme of improvements and helps your venue get continued value from the site as offers, content and practical requirements evolve.

Get in touch with us and we’ll get back to you within 24hrs

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

GET IN TOUCH

Help guests move from choosing a venue to planning a visit

Start with the occasion. A quick lunch, a celebration and a private event can involve different questions. We identify the journeys your actual offer needs to support and make their next steps clear.

Keep the details current. Approved menus, genuine images and accurate arrangements give people a useful basis for choosing. We agree who supplies updates so campaigns and pages reflect what guests can expect.

Connect the channels. Search, social activity and the website should describe the same offer. We coordinate timing and destinations with availability and the priorities of your venue.

Learn from the response. Tracking and feedback from your team help identify where the journey can improve. We explain what the evidence shows and agree the next useful change.

Frequently Asked Questions

Can you support a single venue as well as a pub group?

Yes. We agree the work around the business and its priorities. For a group, individual venue information and booking arrangements need to remain clear, with a practical process for keeping shared and local content accurate.

Can campaigns promote specific events or quieter periods?

Yes. We can plan activity around confirmed offers, dates and availability. Your team supplies the operational details and timing, and we agree the audience, message and booking or enquiry route before launch.

Will our existing booking system still work with the website?

We review the current booking journey and the connection it requires before agreeing website changes. Any proposed integration is checked against the platform and your requirements, including what activity can be measured reliably.

How will you report bookings and enquiries?

We explain which actions the available setup records and where the evidence stops. A click to a booking system is kept distinct from a completed reservation, with suitable information from your team used to add context where available.

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