QA HIGHER EDUCATION · GOOGLE ADS · SEPT 2026 VS 2025
61.5%lower cost per contact-form enquiry
View case study
QA HIGHER EDUCATION · GOOGLE ADS · SEPT 2026 VS 2025
61.5%lower cost per contact-form enquiry
View case study“Luke developed a new strategy for us, performance has been strong, particularly our ROAS.”
Pay Per Click
We organise paid advertising around the enquiries or purchases your business wants to encourage. Planning covers the offer, intended audience and the information people need after clicking. That gives campaigns and website pages a shared purpose. We review the response with your team, bringing together account measures and suitable commercial feedback so decisions about the next budget or test reflect the opportunities you can genuinely serve.
SEO
We help a Salford business connect its expertise with the questions potential customers search for. The work combines useful content with checks on the technical routes to finding it. We identify priorities, agree the information needed from your team and review completed changes. Reporting follows relevant activity and website actions, helping everyone understand why a particular page, topic or technical issue should receive attention next.
Paid Social Media
We plan social adverts that introduce a clear offer in a way the audience can understand. Your team provides accurate details and genuine supporting material, which we develop into approved creative. Each test has a defined question and a suitable destination. We explain the response recorded by the platform and consider later customer feedback where available, helping your business assess more than the initial attention an advert receives.
Web Design
We shape websites around the decisions visitors need to make. A clear structure helps people understand your services, assess relevant evidence and find an appropriate contact route. Design work considers your brand, accessibility and use on smaller screens alongside those tasks. We involve your team at useful review points and plan reusable components that make the finished website easier to maintain as information changes.
Web Development
We develop the agreed functions behind a useful website journey. Requirements consider both the visitor’s actions and the information your team needs to receive, edit or pass into another system. We clarify dependencies before the build and check important routes before release. Practical handover guidance helps your business manage content, understand support responsibilities and plan future additions around the setup already in place.
Data Analysis
We bring clarity to marketing reports by checking what each measure represents. Different systems may record or attribute the same journey differently, so comparisons need context. We review the collection setup, agree useful questions and identify gaps affecting interpretation. Suitable information about enquiries or orders can add another perspective, helping your team use the analysis to choose a practical next action.
Google Ads
We use the relationship between a search and your offer to plan campaigns. Closely related themes are organised into suitable groups, with adverts and pages explaining the same service or product. Targeting and exclusions reflect genuine availability. Reviews then consider the searches, spending and recorded actions, using relevant enquiry feedback to help decide which parts of the account deserve refinement or further investment.
Microsoft Ads
We establish a clear reason to test Microsoft Ads before adding it to the programme. An agreed audience, offer and budget define the starting scope, with adverts and measurement checked for the channel. We review the evidence as it develops and explain the limits of the sample. This gives your business a practical way to assess the opportunity and decide how it should fit alongside other activity.
Paid Social Media
We connect social creative with the information a prospective customer will need next. The campaign may introduce a useful example, explain a service or invite someone to investigate a specific offer. We agree what the test should establish and how the response will be assessed. Reports distinguish platform engagement from later website actions, with your team’s feedback helping interpret the quality of the interest received.
Campaign Management
We manage campaigns with a clear record of priorities and decisions. Account reviews identify changes to spending, search relevance, messaging or destination pages, while your team keeps us informed about business developments. We explain significant adjustments and their intended effect, then revisit the response. This helps ongoing activity remain connected to current services and capacity, rather than continuing on assumptions made at the initial launch.
Landing Page Improvements
We look for breaks in the journey between an advert and a useful response. A visitor may need clearer scope, a practical example or a simpler way to ask a question. We agree changes that address the specific obstacle and check the revised page on relevant devices. Later response evidence helps your team judge whether the next priority lies in the page, the targeting or another stage.
Enquiry Tracking and Reporting
We check the actions used to evaluate campaign response and label them according to what happened. A sent form, a click on a phone number and a completed sale should not be treated as interchangeable. We explain the measurement setup and its limits, then incorporate appropriate feedback from your business where available. Reports use that context to support decisions about enquiry relevance, follow-up and future campaign work.
Technical SEO
We assess technical findings against the pages and journeys that matter to your business. Indexing, redirects and internal navigation can influence whether useful information is discovered and reached. We explain the work required to address priority issues, including dependencies on other teams or systems. Completed changes are checked and recorded, providing a clearer foundation for ongoing search work and later website development.
Service Page Content
We build service explanations from the details customers need to assess suitability. Your team helps establish the scope, process and useful examples, while research informs the language and organisation. Related content is linked where it supports further investigation. We agree a review process so the page remains accurate as the offer develops, helping the website answer practical questions before a visitor makes contact.
Local Search Visibility
We help your website communicate real service availability to people searching in Salford. Appropriate location detail can explain coverage, contact arrangements or a difference in the way a service is delivered. We check relevant listings for consistency and recommend useful corrections. The work reflects actual premises and operations, avoiding unsupported office claims or repetitive location pages that add little to the customer’s understanding.
Answer Engine Optimisation
We work with your subject experts to organise clear answers to relevant customer questions. The explanation should include enough context and evidence to remain useful when read independently. We review structure and factual detail, then agree responsibility for keeping the material current. Available discovery evidence can inform later improvements, while expectations remain realistic about how external search and answer platforms select and present sources.
Expert Content and Trust
We help turn experience within your business into information that supports a customer’s decision. Approved examples, process explanations and verified credentials can make the offer easier to assess. We check that the evidence matches the claims and arrange review by the people who know the subject. Clear ownership helps maintain the content as your services, team or working practices change.
SEO Measurement
We connect reporting with specific questions about organic discovery and the website journey. Search visibility, visits to useful pages and agreed actions provide different parts of the picture. We explain comparison periods and measurement changes, adding relevant enquiry feedback where dependable information is available. The review identifies a reasoned next step, helping your team decide which content or technical improvement is most useful to pursue.
Website Strategy
We agree the main tasks the website should support before deciding how its pages and functions fit together. Planning includes audience needs, content responsibilities, integrations and review stages. We make dependencies visible and establish a realistic scope with your team. This gives later design and development decisions a shared reference and helps new requests be assessed against the purpose of the project.
Clear Service Pages
We organise each page so a visitor can understand the service, explore important details and find a sensible next step. Evidence and related information are included where they answer a real question. Your team reviews the explanation before the page is built, reducing uncertainty about scope or missing detail. Consistent components help maintain clarity while allowing the differences between services to be explained properly.
Mobile User Experience
We assess the website through the tasks people need to complete on a phone. Menus, forms and content order are reviewed alongside readability and space around controls. We identify specific obstacles, agree improvements and check the result. The findings also inform editing guidance, helping your team understand how longer copy or new media can affect the experience when pages are updated.
WordPress Development
We create WordPress page components that support the way your team maintains information. The editing setup should make routine changes understandable while keeping the presentation consistent. Forms and system connections are developed against agreed requirements and checked before release. Handover explains the practical workflow and technical responsibilities, giving your business a clearer basis for ongoing management and future development decisions.
Speed and Performance
We examine the resources that affect how quickly visitors can use important pages. Images, scripts and page construction are considered alongside the features the business needs. Recommendations explain the likely practical benefit and the work involved. We check agreed changes after implementation and provide guidance for later updates, helping performance remain part of website care when content and functionality expand.
Conversion and Ongoing Support
We help your team prioritise website changes using customer feedback, business requirements and available journey evidence. Each task is given a clear purpose and suitable release checks. We review the revised experience and discuss what the findings suggest next. This keeps ongoing support connected to how people use the website and gives your business a manageable way to develop it over time.