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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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PPC services for Essex businesses

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Google Ads

Reach people searching for the products and expertise your Essex business provides. We organise targeting, messages and destinations around useful demand, reviewing acquisition costs and the quality or value of resulting enquiries and purchases.

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Microsoft Ads

Our Microsoft Ads management helps you reach Bing users looking for the products or services you provide. We’ll refine search targeting, adverts and bids using both campaign results and customer feedback. Understanding enquiry quality and sales value helps us focus your budget on business worth growing.

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Paid Social Media

Help prospective customers understand why your business suits their needs. We’ll develop social adverts using genuine product details, service benefits or examples of your work, then test content and audiences. Feedback on enquiries and purchases helps us improve performance and direct spending towards valuable customer relationships.

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AI Ads

We’ll advise on available ChatGPT ads or other paid AI options for eligible products and services. Our team can develop clear campaign content, manage the activity and review results against the work or sales you want to grow. Reporting on quality and acquisition costs helps you judge the value of the channel.

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Remarketing

Support customers who need more information before choosing your business. We’ll plan relevant reminders around the products or services they viewed, with accurate pages and clear next steps. Consent, audience exclusions and frequency reviews help keep the campaign useful while we work to improve enquiries and sales.

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Data Analysis

Make performance reports useful to the people running your business. We review tracking and conversion definitions, compare available customer or order feedback and explain what the evidence means for acquisition costs and return.

Grant Stephens case study

 

Mortgage Mum case study

 

That Leisure Shop case study

 
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Grant Stephens case study

Grant Stephens Family Law needed to reach people searching for specialist advice while making its advertising budget work harder.

We tightened Google Ads targeting, reviewed search terms and exclusions, and adjusted bids, budgets and schedules as demand changed. Alongside paid search, we developed relevant service content to strengthen the firm’s organic search presence.

Year on year, Google Ads conversions increased by 52.8% while cost per conversion fell by 34.1%. Organic sessions grew by 90.6%, with engaged organic visits up 63.2%. The work improved search visibility and the efficiency of the firm’s paid-search response.

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52.8%
More Google Ads conversions, year on year
34.1%
Lower Google Ads cost per conversion, year on year
90.6%
More organic sessions, year on year
63.2%
More engaged organic visits, year on year
Quote Start
Wired Media are a fantastic agency. As soon as we bought them onboard, they instantly identified changes that needed to be made and our performance improved immediately. The whole team are amazing to work with and are informative and helpful in guiding us to make the right decisions for our company. We would definitely recommend Wired to any company who is in needed of a full service digital marketing agency
Quote Start
Grant Stevens, Grant Stephens Family Law - ★★★★★ Google Review

PPC for Essex businesses, built around the value of the work you want to win

Define valuable demand. Different enquiries and orders can bring very different value to your Essex business. We discuss the customers, services and products you want to develop alongside margins, capacity and the cost of winning that business, giving each campaign a clear commercial role.

Keep the route from search to action clear. We review search intent, adverts and destinations together. Relevant product or service information should answer practical questions and make the next step straightforward. Search-term reviews, exclusions and Quality Score and Ad Rank diagnostics help identify where the account and website need improvement.

Understand what becomes useful business. A form submission or button click is the start of a journey. Where your systems support it, we bring enquiry outcomes, quoted work or ecommerce order information into the review, helping assess acquisition costs with a clearer view of quality.

Use the evidence to improve the experience. We check conversion tracking, values and duplication, explaining gaps between business and platform reports. Our PPC, design and development teams can then review targeting, page speed, mobile usability and the enquiry or checkout route together.

Discuss your PPC plans for Essex

Tell us about your offer, your customers and the business you want to win. We can review your advertising, measurement and website journey, then agree practical priorities for more valuable growth.

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Clear reporting for better Essex PPC decisions

Compare results in context. A change in spend, promotion or product availability can affect performance. We explain those factors alongside the figures, so more activity can be judged against the cost and value of generating it.

Keep paid and organic contributions clear. Search activity can support different stages of the buying journey. Reports distinguish the measures being reviewed and use available attribution information carefully, helping avoid double-counting the outcome.

Connect customer questions with practical changes. Feedback from enquiries and sales can reveal what the website still needs to explain. We use that information where available to refine messages, pages and the work prioritised in the account.

Know what happens next. Each review explains the changes made, what the evidence indicates and the next test to consider. Your team can see the purpose of the work and how its contribution to growth will be assessed.

PPC Insights
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