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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for holiday-let bookings

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Google Ads

Build search campaigns around the properties, stay types and booking periods you want to promote. We review search terms and exclusions, align adverts with relevant accommodation pages and assess enquiry or booking value alongside the cost of attracting each guest.

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Landing Page Optimisation

Make it easier for guests to assess a property and plan a stay. We review photography, facilities, sleeping arrangements, clear prices and availability, then test improvements to mobile speed and the route from an advert to an enquiry or booking.

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Remarketing

Keep your accommodation in mind while guests plan their stay. We’ll create eligible follow-up adverts that reflect current availability and provide useful reasons to return to a property page. Consent checks, booking exclusions and frequency reviews help us avoid unnecessary repetition while measuring the enquiries and bookings the campaign supports.

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Microsoft Ads

Reach guests searching on Bing for the accommodation and stays you provide. We’ll manage campaigns around your properties, available dates and booking priorities, then review the enquiries and booking value generated. Comparing those results with acquisition costs helps us improve the account and recommend where further spending makes sense.

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AI Ads

Get practical advice on AI advertising for your holiday-let business. We’ll review whether your accommodation, adverts and destination pages can use available ChatGPT advertising options before recommending a campaign. Where eligible, we’ll help communicate the reasons to book and plan reporting around enquiries, completed bookings and the cost of attracting guests.

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Paid Social

Help prospective guests picture their stay through approved property photographs and clear information about facilities and availability. We test suitable audiences and creative, then review meaningful enquiries and booking value alongside engagement and acquisition costs.

The Wow House case study

 

Cairn case study

 

Peterstone Court case study

 
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The Wow House case study

The Wow House Company wanted more prospective guests to discover its luxury holiday homes through organic search. Technical issues, slow pages and an unclear site structure were holding back visibility and making valuable accommodation content harder to find.

We improved the technical foundations, internal links and on-page content, and created landing pages around relevant search opportunities. Across the SEO programme, clicks increased by 80% and recorded conversions by 53%. Ranking keywords rose by 60%, while the number of indexed pages increased by 264%, giving more of the website an opportunity to appear in search.

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80%
More SEO clicks
53%
More recorded conversions
60%
More ranking keywords
264%
Increase in indexed pages
Quote Start
We recently switched to Wired Media from another agency and couldn't be happier with the results. Adam and Josh made an immediate impact with a data project. Within a day of onboarding, they overhauled our website's botched and unoptimised cookie consent setup, meaning we're finally capturing the data and insights we need. They're also rolling out call tracking at a very affordable monthly cost, which will help close some long-standing data gaps. Joel has completely turned around our PPC performance. He's streamlined our Google Ads account by removing ineffective keywords and match types, focusing on high-converting terms, improving ad copy, and launching new Performance Max campaigns. The results speak for themselves: lower cost per click, reduced cost per conversion, and - most importantly - a significant improvement in lead quality and relevance. The whole team is proactive, knowledgeable, and easy to work with. We've seen measurable improvements in a short space of time, and we're confident we're now in very capable hands.
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Hannah Flynn, truhouse - ★★★★★ Google Review

PPC for holiday lets, shaped around availability and booking value

Put the right stays in front of potential guests. A family week away, a group celebration and a short break involve different decisions. We organise campaigns around the accommodation you offer and the searches it can serve, directing people to a relevant property or collection.

Use availability to guide priorities. Peak dates, minimum stays and gaps between bookings all affect where additional demand is useful. We work with the inventory and commercial information your team can provide to review campaign timing and budgets.

Make the next step straightforward. Guests need to understand sleeping arrangements, facilities, costs and booking conditions before committing. Our design and development teams can help improve page speed, mobile usability and the journey into your booking system.

Follow the journey beyond a booking-button click. We check which actions your tracking records and whether third-party booking steps can be measured. Where suitable systems allow, we compare platform figures with confirmed bookings and enquiry outcomes so that reports are more useful for decisions.

Assess the return your business receives. A high-value stay can have a different commercial value from several short bookings. We review acquisition costs alongside the revenue, cancellations and costs you can share, helping you prioritise performance rather than traffic alone.

Refine relevance throughout the campaign. Search terms, exclusions, advert tests and Quality Score and Ad Rank diagnostics help us investigate performance. We use the findings alongside guest enquiries and booking data to decide what to improve next.

Build a clearer plan for your holiday let bookings

Talk to us about your properties, availability and the bookings you want to attract. We can review your advertising, website journey and measurement, then recommend where to focus your marketing budget.

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