PPC Agency For City Councils

Data Driven Pay Per Click that provides a high ROI

PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.

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Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

PPC Services For City Councils

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Google Ads

We use Google Ads to amplify the visibility of your council’s services and initiatives. Whether it’s promoting local events, public notices, or community services, our targeted ads place your messages in front of residents who are most likely to engage, based on their search behaviours and local interests.

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Landing Page Optimisation

 A compelling landing page is essential for converting visitors into informed citizens and active community members. We optimise your pages to clearly present the information residents are seeking, such as event details, service updates, and resources, ensuring the content is accessible and actionable.

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Remarketing

Our remarketing strategies help keep your city council’s initiatives top-of-mind among residents who have shown interest but may not have taken action. By targeting these individuals with relevant ads, we encourage deeper engagement and participation in council activities.

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Microsoft Ads

 Extend your reach with Microsoft Ads to capture a broader audience within your community on the Bing network. This strategy complements your Google Ads efforts, ensuring that your messages achieve comprehensive coverage.

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Display Ads

Use display ads to visually promote important council messages and initiatives. These ads are designed to be engaging and are placed on strategic platforms where local residents frequently visit online, increasing awareness and participation.

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Paid Social Media

Leverage social media platforms to interact directly with residents. Our paid social campaigns are designed to promote council news, updates, and events effectively, fostering community involvement and feedback through platforms like Facebook and Twitter.

PPC Case Study: Coveya

 

PPC Case Study: Yves Delorme

 

PPC Case Study: Dynamik

 

Paid Social Case Study: Martha Jackson

 

How Google Ads Management Can Help Local City Councils

PPC campaigns are incredibly valuable for city councils because they offer precise targeting and immediate results. This is essential for effectively reaching different segments of the community with messages tailored to their interests and needs.

 

PPC allows city councils to promote specific programs quickly, such as voter registration drives, public health notices, or emergency alerts, ensuring critical information reaches residents without delay.

The flexibility of PPC also means that campaigns can be adjusted in real time based on engagement metrics, allowing councils to optimise their messaging and budget allocation for maximum impact.

 

Moreover, PPC campaigns provide measurable data that can help city councils understand which initiatives are most engaging, which messages resonate with the community, and how best to drive participation. This insight is invaluable for continuously improving communication strategies and enhancing public services.

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Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
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Jack Chandler, Switch Health

Other Services That Compliment Pay Per Click

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SEO

Our SEO services ensure that your council’s online content is visible and ranks well in organic search results. This enhances the accessibility of information like community resources, contact details, and service descriptions, making it easier for residents to find and utilise council services.

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Paid Social Media

Beyond targeted ads, our comprehensive social media management helps city councils build an active online community. Regular updates, interactive posts, and responsive communication on social media platforms keep residents informed and engaged with local governance.

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Web Design

A well-designed website is crucial for a city council, serving as the central hub for information and services. Our web design services focus on creating a site that is not only visually appealing but also user-friendly and accessible, ensuring residents can easily find the information they need and interact with their council online.

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Get in touch with us and we’ll get back to you within 24hrs

 

 

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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