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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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PPC services for pharmaceutical businesses

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Google Ads

Build Search activity around an eligible product, audience and market. UK over-the-counter manufacturers need Google certification, while prescription-drug and bulk or lab-supply promotions have narrower country limits. We establish the permitted scope before developing campaigns and approved messages.

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Landing Page Optimisation

Give professional and eligible consumer audiences a clear route to the information they need. We work with your reviewers on approved product content, important information, mobile usability and enquiry journeys, keeping each page aligned with its intended audience and purpose.

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Remarketing

Health-related personalisation rules can restrict follow-up advertising. We review the proposed product, content and audience route against platform policy, keeping patient lists and condition-based targeting out of the plan and assessing permitted contextual options where appropriate.

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Microsoft Ads

Assess eligible search opportunities for the specific pharmaceutical product or service and target market. We check healthcare and product requirements, approved messaging and suitable destinations before testing demand, then review useful enquiries and acquisition costs against the agreed goal.

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AI Ads

Get AI advertising advice based on the exact product, audience and market. ChatGPT generally prohibits UK regulated-health advertising. We’ll assess any other proposed activity against its product-specific rules, with appropriate claims review and approved destinations, recommending campaigns only where eligibility and useful measurement are established.

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Paid Social

Review which products, audiences and markets can be promoted on the selected social platform. Eligible communications can then be tested with approved creative, suitable targeting and clear measurement, with your review process built into campaign changes.

Joint Operations case study

 

ISOtunes case study

 

Circana case study

 
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Joint Operations case study

Our paid search work for Joint Operations focused on its Bauerfeind UK online store, helping customers find bracing, compressionwear and support products. We refined product-category campaigns, Search and Shopping activity, advert messages and exclusions to connect relevant searches with the right products.

During a year-on-year comparison with higher advertising investment, Google Ads reported growth in clicks, conversions and conversion value. We continued reviewing product performance, search relevance and the purchase journey, with reporting focused on the store’s paid search activity.

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170%
More Google Ads clicks
185%
More Google Ads-reported conversions
256%
More Google Ads impressions
217%
Higher reported conversion value
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We had a good feeling from the Wired Media team from the first meeting and our instinct proved right. Tom and Sam have felt like members of our own team throughout the planning and execution of our new website. They challenged our thinking, while supporting the initiative and we have always felt they have our best interests at heart. Working with them is an enjoyable process which is why we are continuing our relationship with them for phases 2 and 3 of our vision. Just to note, as a digital business ourselves we haven't given them an easy ride, they have had developers, architects and UX'ers to satisfy as well as our own QA engineers reviewing their work at every stage. We would happily recommend them to anyone looking for a professional, dedicated and inspiring website development team.
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Emma Benham, Gravity9 - ★★★★★ Google Review

PPC for pharmaceutical companies, planned around the product, audience and market

Establish the permitted scope first. The product category, marketing authorisation, audience and territory shape what a campaign can promote. We work with your team to define that scope before agreeing channels, messages and destinations, including the platform’s own eligibility and certification requirements.

Build the journey around the right audience. UK rules prohibit advertising prescription-only medicines to the public. Professional-facing information and eligible consumer promotion need appropriate content and review. We align the campaign brief with the audience rules and the requirements of each proposed platform.

Make approval part of a workable process. Your medical, legal and regulatory reviewers approve product claims and promotional material. We then coordinate advert copy, creative and landing-page changes around that process, keeping versions, responsibilities and the intended next step clear.

Agree what a valuable response looks like. A product-information visit, event registration, distributor enquiry and qualified business lead represent different actions. We define useful conversion measures around the purpose of the campaign, then review acquisition costs with the commercial context your team can provide.

Keep measurement appropriate to the content. We review tracking, event definitions and attribution while keeping patient identities, diagnoses and private health information out of advertising data. Reports explain which signals are dependable, where gaps remain and what decisions the evidence can support.

Improve the campaign and website together. Search relevance, approved messages, Quality Score diagnostics, page speed and enquiry usability help us prioritise practical tests. Our PPC, data and web teams work with your reviewers to develop eligible activity around the audiences and business relationships you want to grow.

Define a practical PPC plan for your pharmaceutical business

Tell us about the product or service, intended audience and target market. We can review the permitted campaign scope, approved materials, measurement and website journey, then recommend suitable next steps.

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Other Services

Digital Marketing

Connect eligible paid campaigns, approved content, organic search and your website around a clear audience and commercial purpose. Explore Digital Marketing.

PPC (Pay Per Click)

Plan campaigns around permitted products and markets, with appropriate review, useful conversion measures and clear acquisition-cost reporting. Explore PPC (Pay Per Click).

SEO

Help the intended audience find approved information through useful content and a sound technical website structure. Explore SEO.

Paid Social Media

Assess eligible communications, platforms and audiences before developing approved creative and measurable campaign activity. Explore Paid Social Media.

Web Design

Make approved information, accessibility and the next step clearer through fast pages and well-defined enquiry journeys. Explore Web Design.