DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for Affiliate websites, commercial focus from first interaction to final conversion

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for affiliate websites

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Google Ads

Bring relevant readers to the buying guides and comparisons on your site. We’ll review merchant permissions and destination quality before building Google campaigns, then refine searches, adverts and exclusions. Comparing traffic costs with validated commissions, where data can be connected, helps us understand whether the activity can produce a worthwhile return.

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Landing Page Optimisation

Help visitors make a useful comparison with original information, clear commercial relationships and straightforward onward links. We review mobile speed and navigation, then test changes against meaningful engagement and the commission outcomes available from your reporting.

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Remarketing

Help interested readers return to useful buying information. Where merchant terms, platform rules and consent allow, we’ll plan relevant follow-up adverts and manage repetition and exclusions. Reviewing validated commission outcomes alongside traffic costs helps us assess the value of those return visits.

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Microsoft Ads

Reach Bing users researching the product categories your website covers. We’ll improve the relevance of adverts and comparison pages, keeping campaign activity within merchant and platform requirements. Available approved commission data will help us compare the income generated with acquisition costs and recommend where the account needs to change.

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AI Ads

Get advice on promoting useful buying guides through AI advertising. We’ll check ChatGPT access, your affiliate model, merchant permissions and the eligibility of the product and destination before recommending activity. Where suitable, reporting will connect spending with validated outcomes as far as the available data allows, helping you assess the potential return.

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Paid Social Media

Help shoppers find comparisons that support a buying decision. We’ll develop suitable paid social adverts that accurately reflect the products discussed, your page content and merchant permissions. Relevant visits and validated commission results will guide improvements, so creative and budget decisions consider income as well as engagement.

Yves Delorme case study

 

ISOtunes case study

 

That Leisure Shop case study

 
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

PPC for affiliate websites, with a clearer view of commission and costs

Start with the economics of the programme. Commission rates, validation periods and the cost of acquiring a useful visitor affect whether paid traffic can add value. We review the information available from your programmes and agree test budgets around the returns you can realistically measure.

Give visitors useful reasons to stay. Original comparisons, practical buying information and transparent commercial relationships help people understand their options. We connect adverts with relevant content and review mobile speed, navigation and onward links so the visit supports an informed decision.

Keep the campaign aligned with merchant terms. Brand-bidding permissions, offer wording and tracking arrangements can differ between programmes. We check the rules and approved material you provide before planning activity, then review campaign messages as offers and partnerships change.

Understand each stage of the journey. An outbound click, a network-recorded conversion and approved commission are different measures. We help connect the data available from your site, advertising platforms and affiliate reporting, with clear explanations of gaps and reporting delays.

Allow for reversals and costs. Initial commission reports can change when transactions are cancelled or declined. We review validated returns alongside advertising spend and the other costs you share, helping you judge which campaigns and topics deserve further investment.

Use tests to improve the whole journey. Search-term reviews, advert experiments and landing-page findings help us prioritise changes. We explain the purpose of each test and the results to compare, keeping attention on sustainable acquisition rather than traffic volume alone.

Find where paid acquisition can add value to your affiliate site

Tell us about your niche, merchant programmes and how you record commission. We can review your advertising, editorial destinations and measurement, then recommend practical tests and budget priorities for your business.

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