DATA-DRIVEN PPC

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for dental practices

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Google Ads

Reach people searching for the dental services your practice offers. We organise campaigns by treatment or enquiry intent, agree the area you can serve and review search terms, exclusions and landing-page relevance. The cost and quality of the resulting enquiries guide optimisation, alongside available booking feedback.

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Landing Page Optimisation

Help prospective patients understand the service and take the next step. We review page speed, mobile usability, clear treatment information and enquiry or booking routes with your team. Useful explanations and straightforward forms can make the experience easier while supporting the practice’s commercial goals.

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Remarketing

Plan audience activity around the requirements of dental advertising. Health-related content can restrict personalised targeting, so we check the service, platform rules and permitted audience options before recommending a follow-up campaign. Your plan should reflect those limits alongside consent and the customer’s expectations.

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Microsoft Ads

Help people searching on Bing find the treatments your practice provides. We’ll manage Microsoft campaigns for your services and coverage, with relevant adverts and clear enquiry or appointment pages. Feedback on bookings helps us improve the account for suitable patient enquiries and understand the cost of bringing new patients to your practice.

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AI Ads

Get clear advice on AI advertising that your practice can actually use. ChatGPT generally prohibits UK dental-services advertising under its healthcare rules. We’ll keep recommendations aligned with current restrictions and review other AI platforms on their own requirements, so any proposed activity is suitable for your services and patient-enquiry goals.

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YouTube

Help prospective patients get to know your practice before they contact you. We’ll work with your approved videos to introduce the team or explain a treatment, using targeting appropriate for dental advertising. Enquiry and appointment feedback helps us understand how video helps people choose your practice and where the campaign can improve.

Switch Health case study

 

Grant Stephens case study

 

The Mortgage Mum case study

 
Quote Start
We have been working with Wired Media for a few years now, since they designed our new website for us. We use them for website development, PPC and SEO. Working with specialist teams for each area under one overall Account Manager works very well as we get great account management and specialist input at the same time. I would definitely recommend working with them for your website needs.
Quote Start
Juliet Perrett, Clifton Rubber - ★★★★★ Google Review

Dental PPC focused on suitable enquiries and practice growth

Start with the appointments you can support. A campaign should reflect the services you offer, availability and the patients your practice can serve. We agree those priorities with your team, then structure search activity and budgets around the enquiries that matter to your growth plans.

Make the first visit informative. Prospective patients need clear service information and an easy way to ask a question or book an assessment. We review advert messaging and landing pages together, with your clinical team approving treatment details and claims before they are used.

Improve relevance throughout the account. Search terms, exclusions and the connection between an advert and its destination help us identify where budget or attention is being lost. Quality Score and Ad Rank diagnostics support that investigation, while enquiry quality and acquisition costs guide priorities.

Know what the report is counting. A recorded form submission is different from an attended appointment or an accepted treatment plan. We review conversion definitions and, where appropriate data is available, bring booking and commercial feedback into reporting so your team can understand the progression.

Keep measurement proportionate. We check tracking and consent arrangements and review the information used for campaign measurement, with attention to the sensitivity of patient enquiries. Our aim is useful reporting that helps you understand performance and the limits of the available data.

Review the return in the context of the practice. Acquisition costs, appointment availability and the value of the services being advertised belong in the same discussion. We explain what changed and recommend the next test, whether that involves the campaign, landing page or enquiry process.

Plan the next stage of your dental practice’s PPC

Tell us which services you want to grow, the capacity you have and what your current advertising reports show. We can review the account, enquiry journey and measurement, then recommend practical priorities.

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