DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Reach people searching for the experiences your venue offers. We plan campaigns around relevant demand and availability, reviewing search terms and the cost of useful booking or enquiry actions alongside your commercial goals.
Landing Page Optimisation
Make it easy to decide and book. We review menus, opening information, event details and the route to a table reservation or private-hire enquiry, with attention to page speed and mobile usability.
Remarketing
Assess relevant follow-up messages for interested visitors where consent and platform rules allow. We review audience suitability, frequency and exclusions, with availability and the nature of the offer shaping the campaign.
Microsoft Ads
Test additional search demand for your venue. We agree which actions to measure, review targeting and applicable requirements, then compare response quality and acquisition costs before expanding activity.
AI Ads
ChatGPT currently excludes alcohol advertising. We assess other AI placements where available and any eligible non-alcohol offers against platform rules, audience fit and measurement before recommending a controlled test.
YouTube
Use suitable venue or experience footage to help potential customers understand the offer. We review the audience, creative, destination and relevant platform requirements, measuring the agreed response alongside views.
Butcombe case study
Butcombe needed a website its team could manage more easily, alongside a clearer view of marketing performance. We worked across website development, SEO and PPC to support the group’s pubs, restaurants and hotels.
The wider programme recorded a 1,500% increase in organic sessions, a 56% reduction in PPC cost per click and 124% more website goal conversions. Average session duration also increased by 24%, alongside improvements to the customer journey and the team’s control of website content.
Talk through your pub or bar PPC priorities
Tell us which venue offers you want to grow and how bookings or enquiries are currently recorded. We can review the campaigns, website journey and measurement, then agree practical tests around customer acquisition and return.
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