DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Manchester designed around how customers search, compare and decide

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Manchester businesses

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Google Ads

Improve your Google Ads from the search a customer makes through to the action on your website. We’ll work on keywords, advert relevance and bids, with advice on pages that help people enquire or buy. Accurate conversion data helps us improve performance and the return on your investment.

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Microsoft Ads

Give Bing users relevant adverts and a useful route to your business. We’ll manage Microsoft Ads campaigns, refine search targeting and review the pages customers reach. Enquiry quality, purchases and acquisition costs help us identify account improvements and explain where your spending is producing results.

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Paid Social Media

Build a clear connection between what a customer sees in your social advert and what they find on your website. We’ll develop messages, images and useful pages, then test content and audiences. Customer enquiries and sales help us improve the campaign and the experience after the click.

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AI Ads

We’ll help you prepare relevant pages and accurate messages for eligible ChatGPT ads or other available paid AI advertising. Our team can manage agreed campaigns and track the customer response through to enquiries or purchases. Clear costs and results help you judge whether the channel supports your growth goals.

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Remarketing

Help visitors return to the information that made them interested in your business. We’ll create relevant product or service reminders and review the page they lead to, with consent, exclusions and frequency managed appropriately. Enquiry and purchase results help us improve the value of those return visits.

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Data Analysis

See where customers progress from an advert to an enquiry or purchase, and where information is missing. We’ll check tracking and conversion definitions and compare available sales feedback with campaign reports. Clearer acquisition costs help us identify which account or website improvements deserve attention.

QAHE case study

 

Cairn Hotel Group case study

 

Cotswold Farm Park case study

 
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QAHE case study

QA Higher Education needed its search advertising to generate more valuable course enquiries. We refined search targeting and campaign structure, reviewed advert messages and used conversion data to focus activity on the actions that mattered.

For its Ulster University Google Ads account, September 2026 recorded 181.2% more tracked contact forms than September 2025, with cost per form 61.5% lower. Enquiries per ad click increased by 185.2% and click-through rate by 31.4%. These results relate to that account and comparison period.

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181.2%
More tracked contact-form enquiries year on year
61.5%
Lower cost per tracked contact-form enquiry
185.2%
More tracked contact-form enquiries per ad click
31.4%
Higher Google Ads click-through rate
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Since working with Wired Media, we've seen an increase in unique visitors to the site and in website leads. The team at Wired Media take time to understand our business, research our competitors, and deliver solutions that ensure Fox Davidson search well organically, keeping ahead of the game.
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Wesley Davidson, Fox Davidson - ★★★★★ Google Review

PPC for Manchester that joins up campaign performance and the customer journey

Set a clear commercial direction. We work with your Manchester business to understand where growth should come from: valuable enquiries, product purchases or another measurable action. Customer value, margins and the capacity to serve new demand help us agree sensible acquisition targets. For campaigns aimed at Manchester, we agree the coverage and exclusions with you, based on where you can fulfil orders or deliver the service.

Bring relevant experience to the discussion. Our clients include QA Higher Education, with a partner campus in Manchester, and Cairn Hotel Group, whose portfolio includes a Manchester hotel. We also work with Cotswold Farm Park. Education enquiries, hotel bookings and attraction visits each involve a different decision journey.

Connect search intent with the right page. We review terms and advert relevance alongside Ad Rank and Quality Score diagnostics. Page speed, mobile usability, persuasive information and the ease of making contact or buying all inform the next test.

Make reports useful for decisions. We check conversion definitions and tracking before reviewing changes in cost and response. Available enquiry quality, sales feedback and conversion value give those figures context, so you can see why we recommend one improvement over another.

Discuss the next growth opportunity for your Manchester PPC

Tell us where you want your Manchester business to grow and what is unclear about performance. We can agree focused campaign and website priorities, practical measurement and a clear way to review their commercial value.

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