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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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PPC services for laser-surgery providers

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Google Ads

Reach relevant searches for the laser eye surgery services your clinic offers. We plan campaigns around consultation enquiries, approved clinical information and the areas you serve, then review search relevance and the cost of useful enquiries.

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Landing Page Optimisation

Help people understand the clinic, the consultation process and the next step. We review mobile speed, clear information and enquiry forms, working with content approved by your clinical team so prospective patients can make an informed initial enquiry.

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Remarketing

Surgical services are subject to Google’s health audience restrictions, so ordinary visitor remarketing lists cannot be used to target these services. We review permitted audience and contextual options, keeping medical information out of advertising audiences and events.

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Microsoft Ads

Assess additional relevant search demand through Microsoft Ads where your service is eligible. We align adverts and landing pages with your approved information, check the platform’s requirements and compare useful consultation-enquiry costs with your other paid activity.

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AI Ads

ChatGPT generally does not allow health-service advertising outside the US. We assess other paid AI options against each platform’s own market and service rules before recommending an eligible test, with clear measures for useful enquiries.

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Paid Social Media

Present the clinic and consultation process through accurate, approved creative where promotion is permitted. We review audience eligibility and the next step carefully, then assess relevant enquiries alongside engagement with messaging that respects the privacy of people considering a consultation.

Joint Operations case study

 

ISOtunes case study

 

Switch Health case study

 
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Having products or service knowledge is crucial but having someone to serve it up to your future clients is absolutely essential, Thanks for the continual focus on improving our PPC campaigns
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Marcus Pearce, Martha Jackson - ★★★★★ Google Review

PPC for laser eye surgery clinics, built around informed consultation enquiries

Start with the services your clinic provides. We work with your team to understand the procedures offered, the consultation process and the enquiries you can support. Campaigns should connect relevant searches with clear clinic information; clinical suitability is assessed by your qualified team.

Give people useful information before contact. The advert and landing page should agree about the offer and the next step. We review clarity, genuine clinic credentials and the route to consultation, using content your clinical team has approved to present the process and options accurately.

Improve search relevance and efficiency. We review search terms, exclusions and account structure to distinguish consultation demand from unrelated research or services. Advert relevance, landing-page experience and diagnostics such as Quality Score help inform changes alongside meaningful enquiry costs.

Make the initial enquiry easier. We review mobile speed, navigation, contact options and forms so people can understand how to request a consultation. Clear practical information about the process helps people decide whether to enquire.

Keep measurement separate from medical information. Contact requests, booked consultations and later treatment activity are different stages. We help agree appropriate conversion definitions and reporting, using permitted business feedback while keeping private medical details out of advertising events and audience lists.

Use commercial reporting with the right context. Acquisition costs only become useful when your team understands what is being counted. We review dependable enquiry and appointment information, explain the changes made and agree where the next campaign or website test should focus. The reports give your team a practical basis for deciding where to invest next.

Build a clearer plan for your clinic’s paid search

Tell us about your clinic’s services, consultation process and current marketing results. We can review your PPC activity, website journey and measurement, then recommend practical priorities for attracting relevant enquiries.

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Other Services

Digital Marketing

Connect your clinic’s paid campaigns, organic visibility, website journey and reporting around clear enquiry goals. Explore Digital Marketing.

PPC (Pay Per Click)

Plan eligible paid activity around relevant consultation demand and meaningful acquisition measures. Explore PPC (Pay Per Click).

SEO

Help people find useful, clinically approved information about the services your clinic provides through organic search. Explore SEO.

Paid Social Media

Present your clinic through suitable approved creative and audience plans that follow platform healthcare rules. Explore Paid Social Media.

Web Design

Make information, mobile navigation and the initial consultation-enquiry journey clearer and easier to use. Explore Web Design.