PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.
Google Ads
Google Ads is a cornerstone of our PPC service offerings. This platform allows us to position your business at the top of search engine results, directly in front of potential customers actively searching for your products or services. We meticulously research and select keywords that align with your business goals, ensuring optimal ad placements that maximise your budget. Our campaigns are continually monitored and optimised based on performance data to enhance click-through rates and increase conversions, making sure you get the best return on investment.
Landing Page Optimisation
A well-optimised landing page is crucial for converting traffic into sales. We focus on creating landing pages that are not only visually appealing but also highly functional. By implementing A/B testing, we determine which designs and content work best for converting visitors. Our optimization process includes refining calls to action, streamlining the navigation, and enhancing the overall user experience to reduce bounce rates and boost conversion rates. This strategic approach ensures that every click has the highest possible chance of converting into a valuable customer action.
Data Analysis
In PPC, data is everything. Our data analysis services delve deep into campaign metrics to understand user behaviour and refine marketing strategies. We analyse everything from click-through rates to conversion paths, using this data to make informed decisions that enhance campaign effectiveness. This continuous loop of analysis, feedback, and adjustment helps us optimise your PPC efforts to target the most profitable aspects of your market, ensuring your advertising spend yields the highest returns.
Microsoft Ads
Microsoft Ads provide a valuable complement to Google Ads, tapping into a unique user base on the Bing search engine. We leverage Microsoft Ads to extend your reach, targeting different demographics and capturing leads that might not be present on Google. This platform also often offers lower cost per click due to reduced competition, making it a cost-effective option for many businesses. Our team optimises these campaigns with the same rigour as Google Ads, ensuring consistency and quality across all search engines.
Display
Display advertising creates powerful visual impressions, essential for brand awareness and engagement. We design and deploy display ads that capture attention across various digital landscapes, from websites to social media platforms. Our strategic placements ensure that your ads appear in the most relevant online environments, targeting users based on their browsing habits, interests, and demographic information. This approach not only increases visibility but also reinforces your brand presence online.
Paid Social
Social media platforms offer a dynamic environment for targeted advertising. Our paid social media campaigns are designed to engage and expand your audience on platforms like Facebook, Instagram, and Twitter. We create compelling content that resonates with your target demographic, optimised for each platform’s unique features and user behaviour. By utilising sophisticated targeting options, we ensure that your ads reach people most likely to be interested in your offerings, driving higher engagement rates and conversions.
SEO
Our SEO services complement our PPC efforts by building your long-term online presence. We optimise your site for organic search, improving your rankings in Google through strategic keyword placement, quality content, and optimising site architecture. This approach drives a steady stream of traffic to your site at a lower cost per acquisition.
Growth Consultancy
Wired Media’s growth consultancy services focus on developing strategies that foster sustainable business growth. We assess your current operations, market conditions, and competition to provide tailored advice that helps you scale your business effectively.
Web Design
We believe that a great website is the cornerstone of successful digital marketing. Our web design services focus on creating sites that are not only aesthetically pleasing but also optimised for conversions and user experience. We ensure your online presence is powerful and aligns perfectly with your brand identity.
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Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.
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