Paid Social Media for Restaurants
Our social media specialists have worked with restaurants big and small to devise and implement effective paid social media campaigns to help increase brand awareness, and, ultimately, drive more table bookings.
Over 20 years' experience
Paid social media agency for restaurants
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most restaurants have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow restaurants to promote their menus and facilities to highly targeted audiences, increasing brand awareness and generating bookings.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your restaurant’s paid social media presence and performance? Get in touch and our team will conduct a deep-dive of your restaurant’s ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your restaurant’s paid social campaigns
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your restaurant brand, grab your audiences’ attention, and drive bookings.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at keeping your restaurant and its services fresh in the mind of recent website visitors and driving them back to your site to book a table.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your restaurant business achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any restaurant social media arsenal.
Serve beautifully-crafted visual content to your restaurant brand’s target audience whilst they’re browsing Instagram.
Promote your menus and services, or make your restaurant a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your business dining event bookings and find new employees with LinkedIn ads.
Another great platform for visual content, Pinterest is ideal for getting your restaurant in front of new audiences.
Reach a highly-engaged Snapchat audience with beautiful, compelling ads which work towards your restaurant’s business objectives.
TikTok is a social media channel you’ll want to consider for your restaurant or hospitality business, with an audience growing by the minute.
Get your restaurant brand’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
We started working with Wired Media in 2019, and they’ve been a great partner for us. They’ve helped us launch two new websites that have not only improved the customer journey but also helped drive a significant increase in organic website traffic. Additionally, they've been a lead in increasing our eCommerce sales by tenfold. In a partner, we always look for someone with a similar outlook and way of working, and Wired Media hasn't let us down. They've always been responsive and proactive. They're a great bunch who we've genuinely enjoyed working with. We're very excited about the future and see Wired Media as a key partner in increasing our revenues from online sales and bookings.
Butcombe Brewing Co.
Some of our clients
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to restaurant businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your restaurant business will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our restaurant and hospitality clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new restaurant clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your restaurant’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your restaurant’s paid social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the restaurant industry, created with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for restaurants and is fantastic for achieving a range of business objectives, from driving repeat table bookings to winning over new customers and helping generate valuable leads.
Our team of PPC professionals are experts at building and optimising paid search accounts, to increase your brand awareness and drive more online bookings for your restaurant, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more bookings and covers for your restaurant.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your restaurant site, with user-friendly landing pages to encourage visitors to book a table, whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through PR, we can increase the awareness of your restaurant, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a table at your restaurant.