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PPC Agency for Restaurants, a practical route to profitable leads and sales

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Restaurant PPC services that turn interest into table bookings

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Google Ads

Reach diners when they are choosing where to eat. We build Google Ads around your cuisine, location and the occasions you want to attract, from weekday lunches to group bookings. Campaigns send people to the most relevant menu or booking page, while search-term reviews and sensible geographic targeting help keep your budget focused on customers who can visit.

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Microsoft Ads

Give people searching on Microsoft’s network another route to discover your restaurant and book a table. We tailor adverts to the dining experience you provide and assess the bookings they generate alongside acquisition costs. Separate reporting helps you judge whether this audience brings additional covers, rather than assuming it will perform like Google Ads.

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Paid Social Media

Put your food, atmosphere and dining occasions in front of people who could become regular customers. Our paid social team tests restaurant photography, short videos and messages that give diners a reason to visit. We plan activity around the sittings and events you want to grow, measuring booking actions and useful enquiries alongside creative performance.

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AI Ads

As people use ChatGPT and other AI platforms to explore dining options, we can assess whether their advertising placements are suitable for your restaurant. We check availability, eligibility and destination requirements before recommending any activity. Where a suitable route is available, we would connect clear dining messages with your menu and booking journey, then measure the response before increasing investment.

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Remarketing

Encourage interested diners to return when they have viewed your menu or started a booking without completing it. Where consent and advertising rules allow, remarketing can keep relevant dining messages in front of those visitors. We manage frequency and exclusions carefully, so your budget supports useful follow-up rather than repeatedly advertising to people who have already booked.

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Data Analysis

Understand how advertising contributes to actual restaurant bookings. We check reservation tracking, telephone enquiries and the handover to any third-party booking platform, then compare the figures with the data your team can provide. Separating a menu view or button click from a completed reservation gives you a clearer basis for judging cost per booking and planning your next campaign.

Have a look at our related PPC case studies

Butcombe case study

 

Peterstone Court case study

 

Cairn Hotel Group case study

 
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Butcombe case study

Butcombe needed better control of the websites and marketing for its pubs, restaurants and hotels. We helped bring those websites together, made day-to-day updates easier for the team and improved the customer journey. Clearer reporting also gave the business a better view of its marketing performance.

Our work reduced PPC cost per click by 56%. Across the wider website and marketing project, organic sessions increased by 1500%, website goal conversions by 124% and average session duration by 24%. The improvements combined paid advertising with website and organic-search work, helping the group reach customers and make more of their visits.

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1500%
More organic sessions
56%
Lower PPC cost per click
124%
More website goal conversions
24%
Longer average session duration
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We started working with Wired Media earlier this year. Luke developed a new strategy for us, performance has been strong, particularly our ROAS. Highly recommend!
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Jenna Seed, Cairn Hotel Group - ★★★★★ Google Review

Restaurant PPC management focused on valuable bookings

Build demand where you have space to grow. A full Saturday evening and a quiet weekday lunch need different advertising decisions. We work with you to identify the sittings, party sizes and dining occasions that would make the greatest difference to your business. Your budget can then support the bookings you want, with adverts and landing pages that reflect the experience diners will find.

Make booking straightforward on mobile. Potential guests should be able to check the menu, understand your location and reserve a table without unnecessary steps. We review page speed, mobile usability and the route into your reservation system, and recommend changes that help more interested visitors complete their booking.

Measure reservations, then use what you learn. Advertising platforms, booking systems and restaurant records may each show a different part of the journey. We help you understand those differences, improve the tracking and agree which actions count as a useful result. Where the data is available, we can review booking value and attendance as well as the initial reservation.

Keep campaigns aligned with your restaurant. Menus, opening hours and availability change. We work with your team to keep adverts and destinations accurate, review the searches bringing people to your website and adjust activity when performance changes. You receive practical reporting and recommendations focused on the return from your advertising spend.



Book a free website growth consultancy session

Our team are ready to help take your website to the next level and grow your business online. Contact us today for a free discovery session and we will show you our approach and we can help you hit your growth targets this year.

 

 

Ready to bring more diners to your restaurant?

Talk to our PPC team about the bookings you want to grow. We can review your advertising, website and reservation tracking, then recommend where to focus your budget and what to improve first.

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