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PPC for Estate Agents & Lettings Agents

PPC (Pay Per Click) is a cost-effective strategy for attracting highly engaged traffic to your estate or lettings agent website, playing a vital role in boosting conversion rates.

Over 20 years' experience
6-month warranty
UK-based team

PPC agency for estate agents and property managers

PPC (Pay Per Click) campaigns offer an effective means to drive daily traffic to your estate agency website. These campaigns involve bidding on keywords within popular search engines such as Google and Bing.

When a potential client searches using your chosen keyword, your estate agency’s PPC ads are displayed, and you only incur costs when someone clicks on your advert.

We handle the setup and management of your estate agency’s PPC campaigns with predefined budgets, ensuring you have full spending control. Aligning PPC with your SEO strategy enhances the reach of potential clients.

Leveraging data from your estate agency’s SEO, email marketing, content marketing, and social media efforts, we strategically plan and execute PPC campaigns in sync with major events or special offers.

Estate agents can employ PPC to engage new and existing clients, showcasing property management services, facilities, and promotional rates. Additionally, our remarketing, tailored ads, and data segmentation techniques help convert visitors into clients who may not convert initially.

Our data-driven PPC campaigns, coupled with well-crafted landing pages featuring compelling content and a clear call to action, effectively convert your estate agency website visitors into paying clients. Our digital marketing experts create and manage these campaigns, offering trackable and measurable results to prove ROI growth and help your estate agency exceed its business objectives.

Google Ads

Estate agents and lettings agents can’t afford to overlook Google advertising. With over 3 billion internet searches occurring daily, displaying ads to users seeking pertinent keywords guarantees maximum exposure for your estate agency to potential clients.

Optimised landing pages

Utilising our in-house team of web designers and developers, we can create landing pages optimised for conversion rates in your estate agent’s PPC campaigns. PPC visitors exhibit distinct behaviours compared to organic site visitors, making a thoughtfully designed landing page the key to transforming casual interest into bookings.


If you’re engaging in paid search to attract new clients, it’s essential to have remarketing campaigns in place. Through custom audience lists, these campaigns exclusively present ads to users who’ve previously visited your estate agents’ website, proving to be an effective method for converting users who may have abandoned their interactions.

Microsoft Ads

We have a strong preference for Microsoft Ads, primarily due to the frequently observed positive outcomes, including reduced cost-per-click, improved traffic quality, and increased revenue value. If you’re contemplating investment in search advertising for your estate agency website, extending your ad reach to Yahoo and Bing is a n avenue certainly worth exploring.


If you aim to engage users throughout their online journey, consider incorporating display ads into your marketing strategy. These image-based adverts appear on websites like The Guardian and effectively entice visitors to return to your estate agency’s website.

YouTube Advertising

Have fantastic video content? Great! Running ads on YouTube is a smart choice. With ads starting at just £0.01 per view, YouTube campaigns offer an excellent method to market your estate agency to large, engaged audiences.

Clients we work with

Benefits of working with Wired Media

Quality work at affordable prices

Our passion for our work drives us to offer clients a top-notch service that’s both competitively priced and of high quality.

Experienced UK-based team

Our SEO team is located in the UK, and we don’t delegate tasks to overseas partners. We are accessible for in-person meetings and video calls.

First-class project management

Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.

Comprehensive Digital Agency

As a complete estate agency, we offer services encompassing web design, Google Ads, and Paid Social media campaigns, ensuring your needs are fully addressed.

Want to find out more?

Get in touch and let us know about your estate agents PPC requirements or take a look at some of the other services we offer below:

Paid social media

Our social media specialists have worked with estate agents both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.

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Web design and development

Our skilled team of web developers and designers have designed and developed hundreds of websites for the property management industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

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Email marketing

Email marketing is one of the most profitable forms of marketing for our property management clients and is fantastic for achieving a range of business objectives, from repeat clients to winning over new customers and helping generate valuable leads.

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Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more bookings.

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Content marketing

Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to convert, helping you build your brand, your domain authority, and your expertise.

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PR and outreach

Through property management PR, we can increase the awareness of your estate agency, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential clients to book with you.

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