DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Build campaigns around the products, services and customer areas that matter to your business. We review search terms, advert relevance and landing pages together, using enquiry quality, conversion value and acquisition costs to guide changes.
Microsoft Ads
Test additional search demand with clear commercial measures. We check the queries and campaigns generating useful enquiries or orders, then discuss whether the channel deserves more investment based on the response it produces.
Paid Social Media
Help prospective customers understand why your offer is worth considering. We test creative, messages and audiences against a defined commercial goal, using sales or enquiry feedback to judge which activity moves people towards a useful decision.
AI Ads
Explore paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We assess audience fit, placement options and measurement before recommending a test, then evaluate the commercial response.
Remarketing
Follow up with interested visitors in a relevant way. Subject to consent and platform eligibility, we plan messages, exclusions and frequency around their earlier interest and the next appropriate stage of the customer journey.
Data Analysis
Understand which campaigns support worthwhile growth. We review GA4 and advertising-platform tracking, agree useful conversion definitions and connect reporting with the business information available, including enquiry quality and completed transactions.
Switch Health case study
Gloucestershire insurance broker Switch Health needed a clearer view of its PPC performance. Problems with landing pages, account structure and inconsistent data between GA4 and Google Ads were making it harder to judge where the budget was working.
We improved the customer journey, reorganised the campaigns and addressed measurement together. The PPC project delivered 109% more conversions and a 59% higher conversion rate, with cost per conversion down by 2.6% and clicks up by 31%.
Working on the account and the information behind it gave the team a more useful basis for reviewing performance and planning further investment.
Plan your next stage of growth across Gloucestershire
Tell us about the customers you want to reach, where you can serve them and what your current campaigns achieve. We can review your account, landing pages and measurement, then discuss practical steps towards a stronger return on investment.
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