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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

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Mick George Butcombe Red Paddle Co University of Oxford
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PPC services for businesses in Devizes

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Google Ads

Build search campaigns around a clear commercial priority. We review keywords, advert relevance and landing pages alongside suitable enquiries or purchase value, then refine the account using search terms, exclusions and performance evidence. Quality Score and Ad Rank diagnostics help us investigate the next opportunity.

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Microsoft Ads

Find customers on Bing who are a useful match for your business. We’ll manage campaigns around your products or services and improve the searches, adverts and pages involved. Reviewing enquiry quality and sales value alongside spending helps us make account changes that support a better return from Microsoft Ads.

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Paid Social Media

Use creative to make the reasons for choosing your business clear. We test suitable audiences, product or service benefits and messages designed for each platform, then assess meaningful customer actions. Commercial feedback helps determine which ideas deserve more investment.

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AI Ads

Get help deciding whether AI advertising can attract the customers you need. We’ll review ChatGPT opportunities accessible to your business and help explain the relevant products or services clearly. Campaign recommendations will include how to measure enquiry quality, sales and costs, so your investment can be judged by the business generated.

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Remarketing

Plan useful follow-up activity for people who need time to decide. We review permitted audience options, consent, exclusions and frequency, with messages suited to the previous interest and buying cycle. Reporting considers the activity alongside the rest of the customer journey.

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Data Analysis

Make your reporting a useful part of running the business. We check conversion tracking and definitions, investigate discrepancies and compare platform figures with available sales or enquiry records. Clear explanations help you understand the results and the next recommendation.

Smiths News Recycle case study

 

Martha Jackson case study

 

Aquaplanet case study

 
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Smiths News Recycle case study

Smiths News Recycle, whose parent group has a business office in Wiltshire, needed to make its recycling collections easier to understand and order online. We created a dedicated website around service options and customer journeys, refined postcode validation and added measurement across forms, collection routes and calls to action.

Our SEO work supported the new website as it developed its search presence. Early month-on-month results showed 38% more organic search sessions, 6% more engaged organic sessions and 11% more organic search events, with 13 tracked keywords improving their rankings. Clearer service information and better measurement gave the team a more useful view of how customers were using the website.

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38%
More organic search sessions, month on month
6%
More engaged organic sessions, month on month
11%
More organic search events, month on month
13
Tracked keywords improved their rankings
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Having products or service knowledge is crucial but having someone to serve it up to your future clients is absolutely essential, Thanks for the continual focus on improving our PPC campaigns
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Marcus Pearce, Martha Jackson - ★★★★★ Google Review

PPC for Devizes businesses with a clearer plan for profitable growth

Agree what the next stage of growth needs. More volume may be useful for one offer, while another needs better-fit enquiries or higher-value orders. We discuss those priorities with your Devizes business, including margins, capacity and the way customers buy, before recommending where to focus advertising.

Give the budget a practical reference point. We review current acquisition costs and the value of the work being won, using the information your team can provide. That helps us plan tests around commercial opportunities and identify where spending needs a more careful review.

Build confidence in the numbers. A campaign report is more useful when everyone understands what counts as a conversion. We review those definitions, check for gaps or duplicates and investigate differences between platform figures and your own records, explaining the limitations alongside the results.

Connect recommendations to customer experience. The issue may sit in targeting, the message, the offer or the page after the click. Our PPC, design and development teams can assess those parts together, prioritising improvements that help prospective customers understand your business and take the next step.

Give your next advertising decision a clearer commercial basis

Tell us where you want the business to grow and what your current advertising is producing. We can review the account, measurement and website journey, then recommend practical priorities for improvement.

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Pay-per-click support for the way your Devizes customers buy

Reach demand you can fulfil. We agree whether your campaign should focus close to Devizes, across Wiltshire or on a wider market. Service coverage, availability and delivery arrangements help keep location targeting connected to useful business opportunities.

Answer the question behind the search. Customers comparing options need clear details about suitability, value and the next step. We review advert messaging and landing-page information with that decision in mind, rather than sending every search to the same general page.

Make acting on the offer straightforward. Quick pages, mobile usability and clear forms or checkout routes support conversion. We identify where the experience could be easier and agree which improvements should be tested first.

Review progress with the business in view. Suitable leads, order value and sales feedback add context to campaign figures. We explain what changed and what the available data suggests, so the next decision about advertising has a clear purpose.

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