Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

Tracking Conversions in Google Analytics

Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW

The Importance of Technical SEO

In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines… READ NOW

What is SEO?

We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,… READ NOW

Web Design Top Tips to Boost Conversions

A well-designed website can significantly impact your online success, and one of the key metrics to gauge this success is conversion rate. Conversions, whether it's making a purchase, filling out… READ NOW

What Makes a Blog Stand Out From the Rest?

What Makes a Blog Stand Out From the Rest? Doing PR isn’t easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers,… READ NOW

Banning Influencers is Not the Answer

Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW

Up Your SEO Game for Black Friday

The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW

Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW

How Does Your Five-Star Hotel Measure Up?

Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW

The Importance Of Social Media Security

In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be monitoring what we are up to?… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW

A Guide on Boosting Room Occupancy

A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW

Is There Too Much Sympathy on Facebook?

Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else has found a new band that you… READ NOW

10 Social Media Dos & Donâts

Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW