Paid Social Media for the Public Sector
Our social media specialists have worked with businesses in the public sector big and small to devise and implement effective paid social media campaigns to help generate new leads and increase brand awareness.
Over 20 years' experience
6-month warranty
UK-based team
Public sector paid social media agency
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most public sector businesses have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow public sector brands to promote their products and services to highly targeted audiences, increasing brand awareness and generating valuable leads and new clients.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your public sector company’s social media presence and performance? Get in touch and our team will conduct a deep-dive of your ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your public sector brand’s paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your public sector brand, grab your audiences’ attention, and drive demand for your products or services.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting
Retargeting campaigns are extremely efficient at keeping your public services brand fresh in the mind of recent website visitors and driving them back to your site to convert.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your public services company achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any public sector social media arsenal.
Serve beautifully-crafted visual content to your public sector firm’s target audience whilst they’re browsing Instagram.
Promote your products or services, or make your public services brand a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your business client bookings and find new employees with LinkedIn ads.
YouTube
Get your public services brand’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
Another great platform for visual content, Pinterest is ideal for getting your public sector firm in front of new audiences.
Snapchat
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your public sector firm’s business objectives.
TikTok
TikTok is a social media channel you’ll want to consider for your public sector business, with an audience growing by the minute.
Some of our clients
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to public sector businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your public sector firm will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
Fixed pricing
We like to keep things simple, providing all our public sector clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
Weekly calls
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
Conversion tracking
One of our first port of calls for new public sector clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
Real-time reporting
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your public sector firm’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your public sector paid social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the public sector, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing
Email marketing is one of the most profitable forms of marketing for our public sector clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new clients and helping generate valuable leads.
PPC
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your public sector services, and increase your brand awareness, via both Google and Bing.
SEO
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more interest and leads.
Content marketing
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to convert whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through public sector PR, we can increase the awareness of your public sector firm through ongoing outreach activities to PR campaigns for specific projects or clients.