Social Media Marketing for Public Sector
Our social media specialists have worked with businesses in the public sector big and small to devise and implement effective social media campaigns to help generate new leads and increase brand awareness.
Over 20 years' experience
Social media marketing for the public sector
A successful social media strategy requires the integration of your website, SEO, newsletters, and social media, so they become dependent on each other, and generate high-quality traffic, ultimately converting website visitors into bookings.
From sharing crafted blog content and daily updates via social channels to using remarketing tools, we help promote your public sector business to your existing clients and website visitors.
Our public sector services social media services include:
- Managing your social media accounts, platforms, and channels
- Content creation and posting
- Social media monitoring and listening
- Engaging with your community
- Influencer marketing
- In-house training
- Running social media competitions
- Paid advertising
Social media advertising for the public sector
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most law firms have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Twitter, Facebook, Instagram, and LinkedIn have sophisticated advertising platforms that allow public sector businesses to promote their services to new and existing clients.
Facebook and Instagram advertising for public sector services
Facebook has the most sophisticated and advanced advertising platform, now with Instagram under its portfolio, opening up even more opportunities for your public sector business.
- Create niche audiences based on demographics, birthdays, anniversaries, and interests
- Retarget to existing clients and website visitors
- Create and sell to audiences with similar characteristics to that of your current clients, website visitors, and email subscribers
- Track the number of conversions generated by a sponsored advert
- Track the number of clients engaging with your adverts, clicking on the adverts – this can be linked to Google Analytics to show ROI and track the performance of your adverts
- Provide detailed reports on the demographics of your email database and website visitors, which can be used to underpin other online and offline marketing campaigns
Free social media audit
Want to find out how you can improve your law firm’s social media presence and performance? Get in touch and our team will conduct a deep-dive of your public sector company’s social media channels.
Paid channel management
Paid social media advertisements can be effective for lead generation, brand awareness and increasing direct bookings to your law firm. Our team have vast experience getting the most out of budgets of all sizes for a range of public sector businesses, so you’re in safe hands.
Organic channel management
Keeping up appearances on your organic social channels is important for any public sector business. Our team can help by managing the time-consuming process for you, creating and posting creative content to engage your target audiences.
Our team will work with you to plan out your public sector firm’s social media content strategy and schedule, using our in-house design team to get branded, visually stunning content ready for posting.
Social media consultancy
If you’re just looking for some direction with your public sector firm’s social media accounts and strategy, we can work with you to develop a content plan and schedule, which your team can implement.
Retargeting is one of the most powerful tools in any paid media toolbox, and social retargeting, in particular, is extremely efficient at driving website visitors and previous clients who have expressed an interest, but not yet booked, back to your public sector website.
Platforms we work with
Advanced targeting techniques makes Facebook one of the most powerful channels in any public sector social media arsenal.
Serve beautifully-crafted visual content on your public sector firm’s Instagram profile to qualified users whilst they’re browsing the ‘gram.
Keep your followers up to date with important public sector news and offers with regular Twitter posts and ads.
Target users by job titles to increase your business client bookings and find new employees with LinkedIn posts and ads.
Another great platform for visual content, Pinterest is ideal for getting your public sector firm in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your public sector firm’s business objectives.
TikTok is a social media channel you’ll want to consider for your public sector business, with an audience growing by the minute.
We’ll help you create engaging video content for YouTube, along with YouTube Ads to drive more traffic to your public sector website.
Some of our clients
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to public sector businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your public sector firm will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our public sector clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new public sector clients is ensuing their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your public sector firm’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your public sector social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the public sector, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our public sector clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new clients and helping generate valuable leads.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your public sector services, and increase your brand awareness, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more interest and leads.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to convert whilst helping you build your brand, your domain authority, and your expertise.