Paid Social Media for Insurance Services
Our social media specialists have worked with insurance firms big and small to devise and implement effective paid social media campaigns to help increase brand awareness and generate new leads and clients.
Over 20 years' experience
Social media marketing for insurance firms and businesses
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most businesses have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow insurance firms to promote their services to highly targeted audiences, increasing brand awareness and generating new leads and clients.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your insurance firm’s social media presence and performance? Get in touch and our team will conduct a deep dive into your insurance services ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your insurance business’s paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your insurance firm, grab your audiences’ attention, and drive demand for your services.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at keeping your insurance company and its services fresh in the mind of recent website visitors and driving them back to your site to convert.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your insurance services brand achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any insurance firm’s social media arsenal.
Promote your services, or make your insurance firm a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your leads and find new employees with LinkedIn ads.
Get your insurance firm’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
Serve beautifully-crafted visual content to your insurance company’s target audience whilst they’re browsing Instagram.
Another great platform for visual content, Pinterest is ideal for getting your insurance firm and its services in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your insurance firm’s business objectives.
TikTok is a social media channel you’ll want to consider for your insurance services business, with an audience growing by the minute.
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to insurance services businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your insurance firm will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our insurance services clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new insurance services clients is ensuring their website tracking is set up and running correctly. This is fundamental as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your insurance firm’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your insurance service’s paid social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have crafted and created hundreds of websites for the insurance industry. Whether you want to boost your traffic, get higher quality leads, or strengthen your brand, we can build you a website fully tailored to achieve your insurance firm’s business aims.
With strong expertise in SEO, PPC, social media marketing, content marketing, and email marketing, our data-driven and creative digital marketing agency team have a track record of generating leads and sales for clients in the insurance sector, so you can stand out from the competition.
Our team of PPC experts are skilled at building and optimising paid search campaigns across both Google and Bing that improve brand awareness, increase website traffic and generate leads and sales for insurance companies and brokers.
From technical analysis and migrations to keyword research, copywriting and link building campaigns, our experienced in-house SEO team can deliver a winning strategy to help your insurance business stand out in search engines and capture valuable leads.
Our talented team of copywriters and content marketers can craft engaging, data-driven content tailored to your target audience, to help advertise your insurance firm and generate leads and sales.
Email marketing is one of the most effective forms of marketing in the insurance industry and is fantastic for achieving a range of business objectives, from delivering your content to a broad audience, to driving loyalty among existing clients.