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Social Media Marketing for Hotels

Our social media specialists have worked with hotels big and small to devise and implement effective social media campaigns to help generate new leads, increase brand awareness, and, ultimately, drive more direct bookings.

Over 20 years' experience
6-month warranty
UK-based team

Social media marketing services for hotels


A successful social media strategy requires the integration of your website, SEO, newsletters, and social media, so they become dependent on each other, and generate high-quality traffic, ultimately converting website visitors into bookings.

From sharing crafted blog content and daily updates via social channels to using remarketing tools, we help promote your hotel to your existing guests and website visitors.

Our hotel social media services include:

  • Managing your hotel’s social media accounts, platforms, and channels
  • Content creation and posting
  • Social media monitoring and listening
  • Engaging with your community
  • Influencer marketing
  • In-house training
  • Running social media competitions
  • Paid advertising

Social media advertising for hotels

If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.

Most hotels have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.

Twitter, Facebook, Instagram, and LinkedIn have sophisticated advertising platforms that allow hotels to promote their products and services to new and existing guests.

Facebook and Instagram advertising for hotels

Facebook has the most sophisticated and advanced advertising platform, now with Instagram under its portfolio, opening up even more opportunities for your hotel business.

  • Create niche audiences based on demographics, birthdays, anniversaries, and interests
  • Retarget to existing guests and website visitors
  • Create and sell to audiences with similar characteristics to that of your current guests, website visitors, and email subscribers
  • Track the number of conversions generated by a sponsored advert
  • Track the number of guests engaging with your adverts, clicking on the adverts – this can be linked to Google Analytics to show ROI and track the performance of your adverts
  • Provide detailed reports on the demographics of your email database and website visitors, which can be used to underpin other online and offline marketing campaigns

Free social media audit

Want to find out how you can improve your hotel’s social media presence and performance? Get in touch and our team will conduct a deep-dive of your hotel’s social media channels.

Paid channel management

Paid social media advertisements can be effective for lead generation, brand awareness and increasing direct bookings to your hotel. Our team have vast experience getting the most out of budgets of all sizes for a range of hospitality businesses, so you’re in safe hands.

Organic channel management

Keeping up appearances on your organic social channels is important for any hotel and hospitality business. Our team can help by managing the time-consuming process for you, creating and posting creative content to engage your target audiences.

Content creation

Our team will work with you to plan out your hotel’s social media content strategy and schedule, using our in-house design team to get branded, visually stunning content ready for posting.

Social media consultancy

If you’re just looking for some direction with your hotel social media accounts and strategy, we can work with you to develop a content plan and schedule, which your team can implement.

Social retargeting

Retargeting is one of the most powerful tools in any paid media toolbox, and social retargeting, in particular, is extremely efficient at driving website visitors and previous guests who have expressed an interest, but not yet booked, back to your hotel website.

Platforms we work with


Facebook

Advanced targeting techniques makes Facebook one of the most powerful channels in any hotel social media arsenal.

Instagram

Serve beautifully-crafted visual content on your hotel’s Instagram profile to qualified users whilst they’re browsing the ‘gram.

Twitter

Keep your followers up to date with important hotel news and offers with regular Twitter posts and ads.

LinkedIn

Target users by job titles to increase your business guest bookings and find new employees with LinkedIn posts and ads.

Pinterest

Another great platform for visual content, Pinterest is ideal for getting your hotel in front of new audiences.

Snapchat

Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your hotel’s business objectives.

TikTok

TikTok is a social media channel you’ll want to consider for your hotel or hospitality business, with an audience growing by the minute.

YouTube

We’ll help you create engaging video content for YouTube, along with YouTube Ads to drive more traffic to your hotel website.

Some of our clients


Benefits of working with Wired Media


Free social media audit

We offer a free social media audit, conducted by our specialists, to hotel and hospitality businesses interested in understanding how they can boost their social media activities.

Dedicated account manager

Your hotel will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.

Fixed pricing

We like to keep things simple, providing all our hotel and hospitality clients with fixed fee contracts that include no hidden costs or complicated fee structures.

Weekly calls

We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.

Conversion tracking

One of our first port of calls for new hotel clients is ensuing their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.

Real-time reporting

We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your hotel’s social media campaigns. This means you can log in and check on performance whenever you like.

Want to find out more?


Get in touch to discuss your hotel’s social media marketing requirements, or learn about some of our other marketing services below:


Web design and development

Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

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Email marketing

Email marketing is one of the most profitable forms of marketing for our hotel clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new customers and helping generate valuable leads.

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PPC

Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your hotel, and increase your brand awareness, via both Google and Bing.

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SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct bookings.

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Content marketing

Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to book with you direct, saving you OTA costs whilst helping you build your brand, your domain authority, and your expertise.

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PR and outreach

Through hotel PR, we can increase the awareness of your hotel, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a stay at your hotel.

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Get in touch

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