Hotel SEO (Search Engine Optimisation)
Hotel SEO (Search Engine Optimisation) is a powerful tool. It will help to grow your website traffic & increase direct bookings.
SEO will help you to appear higher in the search results for search terms your guests are using. The higher you are the more clicks you will get. It’s important to get the right clicks.
Our SEO strategy ensures your website gets more relevant visits via search engines. We create keyword rich pages that are relevant to searches guests use. This leads to a better conversion rate and increase in direct bookings.
Organic search is an excellent way of increasing the visibility of your hotel. Making sure you rank for your hotels name (brand) is essential. Driving traffic through to your website and away from OTA’s will help you become less reliant on them.
There are three elements to good Hotel SEO
- Technical SEO – A fast loading and well coded website, that is search engine friendly.
- On Page SEO – Optimising your website for keywords that guests are using to search for hotels.
- Off Page SEO – Ensuring other websites carry your content and link to you.
For hotel SEO, we utilise a range of skills
- engaging and optimised content writing
- great relationship building with key bloggers & publications
- a wide variety of technical SEO expertise
- strong strategic decision making
- detailed data analysis.
As part of our Hotel SEO strategy. We’ll ensure your Hotels Google & Bing business listing has been verified and completed. These listings take up valuable real estate on the search results page. You can add information about your hotel, events & special offers to your listings. This will make your business listing stand out from the competition. We have found these business listings can rank for very competitive keywords. They are also an excellent source of traffic.
We Are A Google Partner – You’re are in Safe Hands
As qualified Google Analytics experts we track each booking (conversion) via goals. This enables us to see how your website visitors are interacting with your website. We provide a comprehensive report each month. Detailing the SEO activity we have undertaken along with your keyword & booking data. We also outline our SEO activities for the next month.
SEO is a key digital marketing channel for your hotel. It beats all other digital marketing channels for website visits and bookings.
Hotel PPC is a great way to support your SEO. It can be used to showcase the offers you may be running or to gain stays from guests attending local events.
Contact us today to see how we can help you with your hotel SEO marketing. Please call 0117 930 4365 or drop us an email and we’d love to hear from you.