SEO for Hotels
SEO (search engine optimisation) will help your hotel website appear higher in search results for your guests' search terms, so you can grow your website traffic and increase direct bookings, minimising your reliance on OTAs.
Over 20 years' experience
SEO services for hotels and hospitality businesses
Your SEO strategy ensures your hotel website gets more relevant visits from search engines like Google and Bing, which can help your hotel business to grow.
We create keyword-rich pages based on the most popular searches by your potential guests, resulting in a higher conversion rate and an increase in direct bookings on your hotel website.
These keyword-rich webpages boost your search engine ranking – the higher your website appears, the more clicks you’ll get, and the more direct bookings your website will convert.
Organic search is an excellent way of increasing the visibility of your hotel, driving traffic through to your website and away from OTAs (online travel agencies) will help you become less reliant on them.
As part of your hotel’s SEO strategy, we’ll ensure your Google and Bing business listings have been verified and completed. These listings take up valuable real estate on the search results page, and helps your business stand out from the competition.
We can develop and implement an ROI-focused SEO strategy for your hotel, including:
- Engaging and keyword-optimised content writing
- Keyword research, identifying key opportunities for content and marketing campaigns
- Link building and guests posts with key bloggers, influencers and publications
- Technical SEO expertise
- Detailed data analysis and reporting
- Local SEO, targeting location-based keywords
- Online reputation management
- Metadata optimisation (meta titles, meta descriptions and alt image tags)
As qualified Google Partners, our Google Analytics experts track each booking (conversion) via goals so you can see how your website visitors are interacting with your website. We provide a comprehensive report each month, detailing the SEO activity we have undertaken along with your keyword and booking data.
Hotel PPC is also a great way to support your hotel’s SEO objectives, to showcase your offers and promotions, and gain traffic from guests attending local events.
Our team of expert web designers and developers can create a fast-loading, accessible, UX-designed, well-coded website to boost your technical SEO and get your hotel website ranking high on search engine results pages (SERPs), outranking your competition.
Our SEO-focused content marketing experts craft well-written on-page copy, optimising your hotel website for carefully researched, data-driven keywords so your potential guests can more easily find your hotel. We can also craft a regular content strategy for your hotel, because consistency and quality are highly rewarded by search engines.
Off-page SEO is steps taken to improve your search ranking carried out off your website. We build reliable backlinks, boost your social media and online presence, and work with well-known influencers, bloggers, and publications, ensuring other websites carry your content and link back to you.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketing team on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your hotel SEO requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with hotels and hospitality businesses big and small to devise and implement effective social media campaigns that achieve clients’ objectives.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your hotel, and increase your brand awareness, via both Google and Bing.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to book with you direct, saving you OTA costs whilst helping you build your brand, your domain authority, and your expertise.
Email marketing is one of the most profitable forms of marketing for our hotel and hospitality clients and is fantastic for achieving a range of business objectives, from building loyalty to driving repeat bookings and incremental revenue.
PR and outreach
Through hotel PR, we can increase the awareness of your hotel, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a stay at your hotel.