PPC for Hotels
PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your hotel website to help drive direct bookings and reduce the need for OTAs.
Over 20 years' experience
PPC agency for hotels and hospitality businesses
PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your hotel website on a daily basis.
PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.
Your hotel’s PPC ads will show when a potential guest searches with the keyword you are bidding on, and you only pay when a potential guest clicks on your advert, not when it’s displayed to them.
We can set up and manage your hotel’s PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.
Hotel PPC works best when aligned with your SEO strategy, so you can reach as many potential guests as possible.
Using information from your hotel’s SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.
You can use hotel PPC to reach new and existing guests, showcasing your hotel, services & facilities, as well as promotional offers and rates.
Guests don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct booking.
We combine data-driven hotel PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your hotel’s website visitors into paying guests.
Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your hotel, and exceed your business goals.
For hotels and hospitality businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your hotel in front of potential guests – trust us: it works.
Optimised landing pages
With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your hotel’s PPC campaigns. PPC visitors behave differently to organic visitors to your hotel website, so a carefully designed landing page can mean the difference between a looker and a booker.
If you’re investing in paid search to attract new guests, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your hotel website and are an effective way of converting users who have abandoned their baskets.
We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your hotel website, then running ads across Yahoo and Bing is definitely something you want to consider.
If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your hotel website.
Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your hotel to in-market, captive audiences en-masse.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketers are on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your hotel PPC requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with hotels and hospitality businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our hotel clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new customers and helping generate valuable leads.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct bookings.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to book with you direct, saving you OTA costs whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through hotel PR, we can increase the awareness of your hotel, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a stay at your hotel.