Paid Social Media for Hotels
Our social media specialists have worked with hotels big and small to devise and implement effective paid social media campaigns that increase brand awareness and drive more bookings.
Over 20 years' experience
Paid social media agency for hotels and hospitality businesses
If your hotel or hospitality business hasn’t already caught on to paid social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most hotels have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow hotels and hospitality businesses to promote their services and offers to highly targeted audiences, increasing brand awareness and driving revenue.
Our paid social services include, but are not limited to:
Free ad account audit
Not sure if your hotel’s paid social campaigns are running as effectively as they could be? Our experts would be more than happy to take a deep dive into your accounts and feedback on how performance can be improved.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your hotel’s paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your hotel’s brand, grab your audiences’ attention, and drive demand for your services.
Testing & optimisation
We’ll closely monitor the performance of your hotel’s ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at driving website visitors and previous customers who have expressed an interest, but not yet booked, back to your hotel website.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your hotel’s campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your hotel or hospitality business achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any hotel’s social media arsenal.
Serve beautifully-crafted visual content to your hotel’s target audience whilst they’re browsing Instagram.
Promote your offers, or make your hotel a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your business guest bookings and find new employees with LinkedIn ads.
Another great platform for visual content, Pinterest is ideal for getting your hotel in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your hotel’s business objectives.
TikTok is a social media channel you’ll want to consider for your hotel or hospitality business, with an audience growing by the minute.
Get your hotel’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
We started working with Wired Media in 2019, and they’ve been a great partner for us. They’ve helped us launch two new websites that have not only improved the customer journey but also helped drive a significant increase in organic website traffic. Additionally, they've been a lead in increasing our eCommerce sales by tenfold. In a partner, we always look for someone with a similar outlook and way of working, and Wired Media hasn't let us down. They've always been responsive and proactive. They're a great bunch who we've genuinely enjoyed working with. We're very excited about the future and see Wired Media as a key partner in increasing our revenues from online sales and bookings.
Butcombe Brewing Co.
Some of our clients
Why work with Wired Media
Free social media audit
We offer free paid social account audits to hotels and hospitality businesses looking to gain insight into the performance of their paid social media activity. We’ll deliver our findings with actionable suggestions so you can implement them straight away.
Dedicated account manager
Your hotel will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our hotel and hospitality clients with fixed fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure campaigns are achieving the agreed objectives.
One of our first port of calls for new hotel clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your hotel’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your hotel’s paid social media requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our hotel clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new customers and helping generate valuable leads.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your hotel, and increase your brand awareness, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct bookings.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to book with you direct, saving you OTA costs whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through hotel PR, we can increase the awareness of your hotel, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book a stay at your hotel.