Data Analysis, Attribution & Tracking for Hotels & Hospitality
Our team of data analysts and channel experts will help you grow your hotel business, whether it’s understanding your Google Analytics data, putting together growth strategies, or auditing your current performance.
Data analysis, attribution and tracking services for hotels and hospitality brands
You need to know where your sales are coming from in order for your hotel to continue to grow.
Our data analysts and strategists can set up your data sources and tracking, examine and review the data across your website and from your online presence, to determine what’s working for your hospitality brand.
We can set up tracking through Google Analytics, AdWords, your CMS, and even call tracking, for over-the-phone bookings.
That way, you can be sure that you have an accurate overview of where your revenue is coming from, and what works for you, your hotel brand, and your target audience.
Google Analytics audit
Did you know 95% of Google Analytics accounts we audit are providing inaccurate data? Having accurate data is one of the most important aspects of marketing and yet is so often overlooked. Our team can help ensure your data is accurate and ready for you to make profitable decisions.
Google Analytics training
Do you want to understand the performance of your business? Or maybe refresh your Google Analytics knowledge? Our team can help you master the platform to ensure you understand how your website and marketing campaigns are performing.
Google Analytics custom reports
Do you understand the conversion rate of your website on all devices and browsers? How about the speed of your website on every browser version? Our custom Google Analytics reports allow you to understand the performance of your website and marketing campaigns at the touch of a button. We’ll be there to help you interpret and make data-backed decisions.
Do you fully understand which marketing channels are driving conversions on your website using first, middle, and last-click attribution models? Are you considering conversions coming in from phone calls? Are all your marketing campaigns tagged correctly to ensure data is accurate in Google Analytics? Understanding which campaigns are driving the best ROI is critical when determining the profitability of your website and Marketing campaigns.
Is over 20% of your revenue coming over the phone? Do you have trouble understanding which marketing campaigns are driving calls? Our phone call tracking solution will provide you with the answers, ensuring you know which keywords, ad groups and marketing campaigns are driving sales, in turn allowing you to better understand the profitability of your marketing spend.
Conversion rate optimisation
It is a well-known fact that most businesses spend less than 5% of their marketing budget on conversion rate optimisation (CRO) for their website. Using Google Analytics, heat maps, visitor recordings, and A/B testing we can help ensure your website is functioning properly further improving the ROI for all your marketing campaigns.
Who we work with
Other services for hotels
Web design and development
With a wealth of experience in the hospitality industry, our skilled team of web developers and designers know what it takes to build a functional, scalable hotel website that converts.
Our talented in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting and link building campaigns, to help increase your online visibility and boost organic traffic and direct bookings.
Our PPC professionals are experienced at building and optimising paid search campaigns across Google and Bing, to help increase your brand awareness, scale your website traffic and drive more direct bookings and enquiries for your hotel.
From abandoned cart emails to seasonal campaigns, our email marketing specialists can develop and deliver a winning email marketing strategy to meet your hotel business needs, from growing brand loyalty to driving valuable profits.
Content marketing is an effective way to bring your target audience to your hospitality brand, building brand awareness, driving customers to your hotel website, and increasing your ROI.
Paid social media
Our social media specialists have worked with hotels and hospitality businesses big and small to devise and implement effective social media campaigns to help generate new leads, increase brand awareness, and, ultimately, increase ROI.
We started working with Wired Media in 2019, and they’ve been a great partner for us. They’ve helped us launch two new websites that have not only improved the customer journey but also helped drive a significant increase in organic website traffic. Additionally, they've been a lead in increasing our eCommerce sales by tenfold. In a partner, we always look for someone with a similar outlook and way of working, and Wired Media hasn't let us down. They've always been responsive and proactive. They're a great bunch who we've genuinely enjoyed working with. We're very excited about the future and see Wired Media as a key partner in increasing our revenues from online sales and bookings.
Butcombe Brewing Co.