Paid Social Media for Estate Agents & Lettings Agents
Our social media specialists have worked with estate agents big and small to devise and implement effective paid social media campaigns to help increase brand awareness and generate new leads, clients and sales.
Over 20 years' experience
Paid social media agency for estate agents and property managers
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most businesses have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow estate agents to promote their products and services to highly targeted audiences, increasing brand awareness and generating valuable leads and sales.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your estate agency’s paid social media presence and performance? Get in touch and our team will conduct a deep-dive of your business’ ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your estate agents’ paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your estate agents brand, grab your audiences’ attention, and drive demand for your products or services.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at keeping your estate agents brand fresh in the mind of recent website visitors and driving them back to your site to convert.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your estate agents brand achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any estate agents brand’s social media arsenal.
Promote your products or services, or make your estate agents brand a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your business client bookings and find new employees with LinkedIn ads.
Get your estate agents brand’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
Serve beautifully-crafted visual content to your estate agents brand’s target audience whilst they’re browsing Instagram.
Another great platform for visual content, Pinterest is ideal for getting your property management services in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your estate agents brand’s business objectives.
TikTok is a social media channel you’ll want to consider for your estate agency, with an audience growing by the minute.
Some of our clients
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to estate agents interested in understanding how they can boost their social media activities.
Dedicated account manager
Your estate agents brand will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our estate agents clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new estate agents clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your estate agents brand’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your estate agents paid social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the property management industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our estate agents clients and is fantastic for achieving a range of business objectives, from repeat purchases to winning over new customers and helping generate valuable leads.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your estate agents brand, and increase your brand awareness, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct purchases.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to purchase, building your brand, your domain authority, and your expertise.
PR and outreach
Through PR, we can increase the awareness of your estate agents brand and its products through ongoing outreach activities to PR campaigns for specific offers and new product launches. We generate reviews from leading publications to encourage potential customers to purchase your products.