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Social Media Marketing for Education & eLearning

Our social media specialists have worked with education and eLearning businesses big and small to devise and implement effective social media campaigns to help generate new leads, increase brand awareness, and, ultimately, increase ROI.

Over 20 years' experience
6-month warranty
UK-based team

Social media marketing services for education and eLearning


A successful social media strategy requires the integration of your website, SEO, newsletters, and social media, so they become dependent on each other, and generate high-quality traffic, ultimately converting website visitors into bookings.

From sharing crafted blog content and daily updates via social channels to using remarketing tools, we help promote your products to your existing guests and website visitors.

Our education social media services include:

  • Managing your education brand’s social media accounts, platforms, and channels
  • Content creation and posting
  • Social media monitoring and listening
  • Engaging with your community
  • Influencer marketing
  • In-house training
  • Running social media competitions
  • Paid advertising

Social media advertising for education

If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.

Most businesses have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.

Twitter, Facebook, Instagram, and LinkedIn have sophisticated advertising platforms that allow education brands to promote their products to new and existing customers.

Facebook and Instagram advertising for education

Facebook has the most sophisticated and advanced advertising platform, now with Instagram under its portfolio, opening up even more opportunities for your education business.

  • Create niche audiences based on demographics, birthdays, anniversaries, and interests
  • Retarget to existing guests and website visitors
  • Create and sell to audiences with similar characteristics to that of your current guests, website visitors, and email subscribers
  • Track the number of conversions generated by a sponsored advert
  • Track the number of customers engaging with your adverts, clicking on the adverts – this can be linked to Google Analytics to show ROI and track the performance of your adverts
  • Provide detailed reports on the demographics of your email database and website visitors, which can be used to underpin other online and offline marketing campaigns

Free social media audit

Want to find out how you can improve your education brand’s social media presence and performance? Get in touch and our team will conduct a deep-dive of your business’ social media channels.

Paid channel management

Paid social media advertisements can be effective for lead generation, brand awareness and increasing direct purchases from your education website. Our team have vast experience getting the most out of budgets of all sizes for a range of  businesses, so you’re in safe hands.

Organic channel management

Keeping up appearances on your organic social channels is important for any education and eLearning business. Our team can help by managing the time-consuming process for you, creating and posting creative content to engage your target audiences.

Content creation

Our team will work with you to plan out your education brand’s social media content strategy and schedule, using our in-house design team to get branded, visually stunning content ready for posting.

Social media consultancy

If you’re just looking for some direction with your education social media accounts and strategy, we can work with you to develop a content plan and schedule, which your team can implement.

Social retargeting

Retargeting is one of the most powerful tools in any paid media toolbox, and social retargeting, in particular, is extremely efficient at driving website visitors and previous customers who have expressed an interest, but not yet booked, back to your education website.

Platforms we work with


Facebook

Advanced targeting techniques makes Facebook one of the most powerful channels in any education social media arsenal.

Instagram

Serve beautifully-crafted visual content on your education brand’s Instagram profile to qualified users whilst they’re browsing the ‘gram.

Twitter

Keep your followers up to date with important education news and offers with regular Twitter posts and ads.

LinkedIn

Target users by job titles to generate new leads and find new employees with LinkedIn posts and ads.

Pinterest

Another great platform for visual content, Pinterest is ideal for getting your products in front of new audiences.

Snapchat

Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your education brand’s business objectives.

TikTok

TikTok is a social media channel you’ll want to consider for your education or eLearning business, with an audience growing by the minute.

YouTube

We’ll help you create engaging video content for YouTube, along with YouTube Ads to drive more traffic to your education website.

Some of our clients


Benefits of working with Wired Media


Free social media audit

We offer a free social media audit, conducted by our specialists, to education and eLearning businesses interested in understanding how they can boost their social media activities.

Dedicated account manager

Your education brand will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.

Fixed pricing

We like to keep things simple, providing all our education and eLearning clients with fixed-fee contracts that include no hidden costs or complicated fee structures.

Weekly calls

We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.

Conversion tracking

One of our first port of calls for new education clients is ensuing their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.

Real-time reporting

We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your education brand’s social media campaigns. This means you can log in and check on performance whenever you like.

Want to find out more?


Get in touch to discuss your education social media marketing requirements, or learn about some of our other marketing services below:


Web design and development

Our skilled team of web developers and designers have designed and developed hundreds of websites for the education industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

Find out more

Email marketing

Email marketing is one of the most profitable forms of marketing for our education clients and is fantastic for achieving a range of business objectives, from repeat purchases to winning over new customers and helping generate valuable leads.

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PPC

Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your education brand, and increase your brand awareness, via both Google and Bing.

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SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct purchases.

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Content marketing

Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to purchase, building your brand, your domain authority, and your expertise.

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PR and outreach

Through education PR, we can increase the awareness of your eLearning brand and its products through ongoing outreach activities to PR campaigns for specific offers and new product launches. We generate reviews from leading publications to encourage potential customers to purchase your products.

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Get in touch

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