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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services to help Salford businesses win more customers

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Google Ads

Get more from the searches you already pay for. Our PPC specialists identify which parts of your Google Ads account are generating worthwhile enquiries or sales, then improve the weaker areas. We work on search relevance, ad quality and landing-page performance so that more of your budget goes towards attracting customers who need your products or services.

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Microsoft Ads

Reach customers who search through Microsoft’s advertising network and give your business another route to new enquiries. We build campaigns around the services or products you want to sell, rather than simply copying your Google account. By reviewing conversion quality and acquisition costs, we can show you where Microsoft Ads is adding value and where changes are needed.

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Paid Social Media

Introduce your business to customers before they start searching for a supplier. We develop paid social campaigns with clear reasons to choose your products or services, supported by creative that makes those benefits easy to understand. Audience and advert testing helps us find which messages lead to enquiries and sales, keeping campaign decisions focused on growth.

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AI Ads

Explore whether advertising in ChatGPT or another AI advertising environment can help you reach prospective customers. We explain the available options, check eligibility and recommend how your message and landing page should work together. Where access and measurement allow, we can assess the response against your acquisition costs before recommending further investment.

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Remarketing

Give interested visitors another reason to contact you or complete a purchase. We plan follow-up advertising around the products or services they have considered, helping you answer questions that may be holding up a decision. Appropriate consent, sensible frequency and customer exclusions keep campaigns relevant and help avoid spending on people who have already converted.

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Data Analysis

Make decisions with a clearer view of what your advertising is achieving. We check the accuracy of your conversion tracking and help connect campaign data with enquiries, orders and sales outcomes. You can then see which activity is producing valuable customers, understand your return on investment and agree the next improvements with our team.

See our PPC client results near Salford

Cairn Hotel Group case study

 

QA Higher Education case study

 

Anglo Welsh case study

 
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QA Higher Education case study

QA Higher Education needed its search advertising to help prospective students find the right course and make an enquiry. We reorganised the Google Ads account around course subjects and search intent, wrote more relevant adverts and reviewed weaker keywords. Consistent campaign tagging also helped the team follow enquiries through its CRM.

For the Ulster University account, contact-form enquiries increased by 181.2% in September 2026 compared with September 2025, while cost per enquiry fell by 61.5%. Enquiries per ad click rose by 185.2% and click-through rate increased by 31.4%. The improvements gave the team more enquiries from its advertising and a clearer basis for managing investment.

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181.2%
More contact-form enquiries
61.5%
Lower cost per enquiry
185.2%
More enquiries per ad click
31.4%
Higher click-through rate
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Wired Media have delivered exceptional service, offering strategic and practical PPC, SEO and website advice, which has helped increase leads and sales. Joel is an expert in managing PPC, and is a pleasure to work with, providing exceptional service, always going beyond to deliver the best for us.
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Amanda Woollaston, Coveya - ★★★★★ Google Review

PPC management for Salford with a clear focus on business growth

Know which customers you want more of. A busy advertising account is only useful if it supports your business plans. We work with your Salford team to understand the products, services and customer enquiries that matter most, then build campaign priorities around them. That helps you judge performance against the business you want to win.

Improve the account and the landing page together. An advert can attract the right person and still lose the sale if the page is slow or difficult to use. We review ad relevance, Quality Scores and search terms alongside the experience after the click, recommending practical improvements to help more visitors become customers.

Understand the value behind the conversion count. We help you distinguish useful enquiries and completed sales from actions that contribute less to growth. Checking tracking accuracy and reviewing results with your team gives us better information for improving cost per acquisition and deciding where the next part of your budget should go.

Have a team that explains the work. You should know what we have changed and why it matters. We discuss account performance, landing-page recommendations and the results in straightforward language, with a clear plan for the next improvements. Our aim is to help your advertising make a stronger contribution to revenue and return on investment.

Talk to us about growing your business with PPC in Salford

Tell us what you want your advertising to achieve. Our team can review your account, measurement and landing-page performance, then discuss how we can help you generate more valuable enquiries or sales.

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