Restaurant Marketing Agency
To get the most out of your restaurant marketing you need a multi-channel marketing strategy that will deliver real results. That’s where Wired Media can help.
We have worked with restaurants and hospitality venues of all sizes to increase their ROI and to overcome any challenges they have been facing. Do you find yourself with more empty tables than you would like? Do you want to reach new customers and boost your online reputation? Even though your cuisine is outstanding, your décor impressive and your service second to none, sadly, this doesn’t always guarantee a profitable return. Thanks to digital marketing agencies like ours, you don’t have to settle for less than your share of the industry.
Our restaurant marketing agency has 20 years’ experience in building websites and hospitality marketing. Our team are experts in utilising your budget, whether you are a small independent café or a MICHELIN star restaurant. To get started, all we need to know is who you are, where you are, what you do and who you want to attract as customers. We’ll take care of the rest.
Once we know more about your restaurant and it’s aims, we can start to research your market and competitors before putting together a bespoke marketing strategy based on the needs and goals that you have. We believe in working collaboratively with you – it is this approach that will soon have our team feeling like an extension of your own.
Digital marketing for restaurants
From SEO and CRM to content marketing, PR and email newsletters, the opportunities within digital marketing are endless and it’s our job to help you decide on what approach works best for your business. When you work with us, you will receive a dedicated account manager who will talk you through all the services we offer – they will also provide online and in-person support when you need it. For reporting, you’ll be impressed with our thorough but transparent reporting processes – this way, you’re always in the know.
The digital marketing services we offer include:
Search Engine Optimisation
SEO is the key to making you restaurant rank well in both local and national searches; you’ll want to target your cuisine, USP and location. Google is the go-to for many diners who want to find a new place to eat, so the opportunity for potential business is staggering. We can help you get diners through your door; we’ll continually monitor and tweak SEO activity to make sure you’re always getting the leads you want.
Targeting and retargeting
Across social media platforms and websites are diners who haven’t heard of you or almost-customers who haven’t quite made up their mind. Targeted advertising puts ads in front of the right audience based on demographics, buying history or online behaviour. If they considered you once before, we can retarget them; we will help keep your restaurant in front of bounced traffic after they leave your website.
Conversion rate optimisation
CRO at its most simple is making sure that plenty of traffic gets to your website thanks to effective SEO, quality content and exceptional Google Ads. The hard part for many businesses is turning that traffic into paying customers. We know how to utilise CRO for your business by coming up with bespoke solutions to the common problems your restaurant may be experiencing. From new copy and carefully design pages to running split tests so that we gradually achieve the highest conversion rates; it’s all about making your web content and ads work harder.
PR & outreach
We have experience delivering PR services for our clients both digitally and in print. As you are in the hospitality industry you know how important a good review is; influencer marketing also allows you to reach your targeted audience in addition to features. We will help you time when, where and how your brand is seen – we work with a whole host of food bloggers and journalists.
Social media marketing
Social media is an often-used but very misunderstood technique when it comes to marketing restaurants. We will help you pick the right platforms and set up accounts if you don’t have them already. We will then create on-brand posts for you that will have hungry customers booking a table in no time at all. We can guide you on photography, tone of voice and help build your following – we will take care of engagement, interaction and responding to messages too.
Regular email newsletters are a simple tool that can help turn one-off diners into repeat business. Not only will this on-brand communication keep them updated with the goings-on at your venue, it is also a great way to reward loyalty with exclusive offers. The team at Wired Media can create an effective email marketing strategy, capture data and monitor your email lists. We are confident that we can maximise your open rates, improve engagement and drive new business to your restaurant.
We also offer expert web design and development services that can work cohesively with your marketing activity. Find out more here.
If your restaurant business is in need of a full service digital marketing agency , contact us today to see how we can help you get a return on your investment.