“Wired Media are a fantastic agency. …they instantly identified changes that needed to be made and our performance improved immediately.”
- 25+ years’ experience
- Results-driven specialists
- UK-based senior team
Trusted by ambitious brands
TAVISTOCK RELATIONSHIPS · THERAPY PPC · SEPT VS AUG 2026
96.5% increase
in click-through rate
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Digital Marketing Services for Law Firms
SEO
People searching for legal help need to understand whether a firm handles their type of matter. We organise search work around the practice areas you want to develop, reviewing technical discovery and the explanations on relevant pages. Your solicitors provide the detail and review published wording. Search observations and enquiry feedback then help prioritise content that answers useful questions without treating every visit as a new instruction.
PPC
Paid search should reflect the legal work your firm is prepared to take on. We agree priority practice areas, service coverage and what makes an enquiry suitable before developing campaign themes and adverts. Relevant page information helps prospective clients understand the next step. Reception and fee-earner feedback adds context to account figures, allowing reviews to distinguish initial contact from qualified interest and accepted work.
Social Media
Social content can help people understand your firm’s approach before they need to make contact. We plan useful introductions to services and expertise, using wording and examples your team can approve. Where paid promotion is appropriate, it has a defined audience and purpose. The programme supports a clear explanation of the practice without relying on private client stories or implying an individual outcome.
Web Design
A law firm’s website needs to make its services, people and contact arrangements understandable. We develop layouts with realistic practice-area copy so your team can assess the information alongside its presentation. Visitors should be able to find the relevant service and understand how to start a conversation. Mobile journeys and staff publishing needs inform the design from the beginning.
Website Maintenance
Keeping a practice website useful requires attention to both content and the functions supporting it. We agree maintenance responsibilities and review relevant software, editing and website issues within the support arrangements. Changes are checked against the affected pages or tasks. Clear communication helps your team understand completed work and recognise when a new publishing or functionality request needs separate planning.
Web Hosting
Hosting arrangements should support the website’s requirements and make responsibilities clear to the firm. We discuss the technical needs, agreed service scope and dependencies before recommending an approach. Your team needs an understandable route for reporting an issue and knowing who handles it. Routine arrangements and future changes are considered together, helping the website remain manageable as the practice’s publishing and functional needs develop.
Have a look at our related digital marketing case studies
PPC Services for Law Firms
Google Ads
We build Google Ads themes around the practice areas and enquiry types your firm wants to attract. Relevant search terms and exclusions help distinguish prospective legal work from unrelated research, recruitment or existing-client administration. Advertising connects with pages explaining the service and contact process. Staff feedback about suitability helps guide reviews, rather than assuming an advertising conversion represents an accepted instruction.
Microsoft Ads
Microsoft Ads can be assessed as an additional source of search demand for particular legal services. We define a focused starting scope, prepare relevant advertising and agree how investment will be reviewed. The resulting account activity is considered with available enquiry-handling feedback. This helps your team understand the channel’s contribution and identify whether further testing or refinement has a useful commercial purpose.
Paid Social Media
Paid social for a law firm needs a clear reason for appearing in someone’s feed. We develop appropriate service introductions, explanatory material and creative options for your team to review. A campaign can support awareness of a practice area without suggesting knowledge of an individual’s private circumstances. Evaluation considers the interest generated and the intended role of the activity within the wider programme.
Campaign Management
We review legal-service campaigns against the enquiries and work the firm wants to develop. Search activity, expenditure and available response information help identify adjustments worth investigating. Reviews explain the decision behind a proposed change and the findings to consider afterwards. Input about capacity and matter suitability keeps management connected to the practice’s priorities as demand and staffing requirements change.
Landing Page Improvements
A prospective client reaching a legal-service advert needs an accurate explanation of what the firm can help with. We examine the page’s scope, supporting professional information and next steps to identify gaps or unnecessary effort. Your solicitors review substantive wording, while staff handling calls highlight recurring questions. Content and mobile usability improvements are assessed together against that particular enquiry journey.
Enquiry Tracking and Reporting
A recorded call or form does not establish that a firm has accepted a matter. We review relevant enquiry measurements and clarify the distinction between contact, suitable opportunities and instructions where follow-up information is available. Reports explain collection gaps and comparison limits. This gives marketing decisions a more useful foundation without requiring confidential matter details to be published on the website.
More organic sessions year on year
More engaged organic visits year on year
More Google Ads conversions year on year
Lower Google Ads cost per conversion year on year
SEO Services for Law Firms
Technical SEO
Practice-area information needs to be discoverable through a website structure that search systems can follow. We investigate crawling, indexing, redirects and internal page relationships, concentrating on issues affecting useful legal-service content. Recommendations explain the priority, delivery requirements and how a change can be checked. Later reviews return to those findings so your team can distinguish resolved issues from work still required.
Service Page Content
We develop practice-area pages around the questions a prospective client needs answered before contacting the firm. Your solicitors contribute the service scope, relevant conditions and appropriate next steps, then review the wording. Research helps identify where the present explanation is incomplete. Each page has a clear purpose and connects to related information without presenting general website content as advice on an individual matter.
Local Search Visibility
People looking for legal help need dependable details about office locations and how the firm works with clients. We review confirmed premises, contact arrangements and genuine service coverage before developing location information. A page can explain availability without inventing an office in every place named. Enquiry questions and search observations help identify where more practical location detail would be useful.
Answer Engine Optimisation
Legal-service explanations benefit from clear questions, definitions and carefully stated boundaries. We work with your team to develop useful answers that retain the context affecting their meaning. Solicitor review helps maintain accuracy, with related material available for further investigation. This gives readers and discovery systems clearer information while avoiding promises about inclusion or prominence in an external answer platform.
Expert Content and Trust
A firm’s expertise is easier to assess when its people explain relevant services and practical questions clearly. We help develop attributed guidance, professional profiles and suitable examples with the responsible solicitors. Supporting details should be accurate and appropriate for publication. Agreed review ownership helps keep the content dependable without turning confidential client experience into a marketing claim.
SEO Measurement
We assess organic search work in relation to particular practice areas and the enquiry journey. Relevant search information and website activity are reviewed with available staff feedback, retaining the distinctions between visibility, contact and new work. Reports explain uncertainty and changes affecting comparisons. Further priorities can then address an identifiable content, technical or measurement issue with a reason the firm can assess.
Web Design Services for Law Firms
Website Strategy
Website planning starts with the practice areas and client journeys the firm wants to support. We discuss information needs, contact arrangements and staff publishing responsibilities before developing the structure. The brief records priorities and delivery dependencies so everyone can review the same intended experience. It also provides a practical basis for deciding whether an additional request belongs in the current project or needs further planning.
Clear Service Pages
We design practice-area layouts to give service scope, professional information and contact options an understandable order. Realistic copy lets your solicitors assess accuracy while reviewing the presentation. Important distinctions between types of legal work can then be made clear before development is complete. A consistent publishing pattern supports future updates while preserving the details clients need when considering the firm.
Mobile User Experience
Someone investigating legal help on a phone needs to find the relevant service and understand how to contact the firm. We review those tasks with realistic content, checking navigation, readability and response controls at a narrow width. Difficulties inform the implementation. Repeating the journeys afterwards helps establish whether the finished website supports the intended action with clear information and manageable effort.
WordPress Development
We plan WordPress editing around the updates a law firm’s staff need to make. Practice-area content, professional profiles and useful articles require components that are understandable to manage. Representative publishing tasks help assess the implementation before handover, alongside agreed system connections. Guidance explains routine responsibilities and dependencies, giving your team a practical foundation for normal updates and future development requests.
Speed and Performance
We investigate performance where it affects the pages and actions prospective clients use. Loading or responsiveness problems are assessed with attention to media, content and necessary website functions. Recommendations explain the intended benefit and any dependencies for delivery. Checking the affected service or enquiry journey afterwards makes the improvement easier for the firm to assess and identifies any remaining issue.
Conversion and Ongoing Support
Ongoing support gives the firm a way to organise useful website changes within agreed arrangements. New service information, staff updates and feedback from enquiry handling help define the purpose of each request. Required input and dependencies inform priority. Reviewing the delivered change against that purpose keeps progress understandable and helps the team decide which further improvements would be valuable.
