DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Connect relevant searches with the products and services you want to grow. We review campaign structure, advert messages and landing pages against enquiry quality, order or booking value and acquisition costs, using the results to decide what to test next.
Microsoft Ads
Assess another search audience with an agreed commercial objective. We plan suitable targeting and adverts, review the response and compare the value of the resulting business with the cost of reaching those customers.
Paid Social Media
Keep creative and product messages relevant to the way people shop or enquire. We test audiences, offers and landing pages against defined conversion goals, considering spend and customer feedback alongside the activity each platform reports.
AI Ads
Review paid placements in ChatGPT and other AI advertising environments where access and eligibility allow. We assess audience fit, available advertising options and measurement before agreeing a controlled test and how its value should be reviewed.
Remarketing
Help interested visitors return with a message that suits their next decision. Where consent and platform rules permit, we manage frequency, relevant offers and exclusions to keep follow-up advertising useful rather than repetitive.
Data Analysis
Understand what a performance comparison really shows. We review GA4 and platform tracking, conversion definitions and commercial feedback where available, considering budget changes, promotions and demand alongside acquisition costs and return.
Snow Peak case study
Outdoor retailer Snow Peak wanted its Meta campaigns to connect camping, cooking and apparel products with relevant customer interests. We refined catalogue targeting, coordinated seasonal creative and tested product and brand messages across the buying journey.
In a peak-season month-on-month comparison, Meta-reported purchases increased by 52%, purchase value by 49% and clicks by 50%. Meta purchase return on ad spend rose by 27%, from 7.33x to 9.30x, with advertising spend around 17% higher.
Reviewing creative, product focus and purchase measurement together helped the team keep campaign decisions connected to the way customers were shopping, with spending changes considered alongside the results.
Plan the next stage of your Horsham PPC
Tell us what affects demand for your business and what you want advertising to achieve. We can review the campaigns, website journey and tracking, then discuss practical tests and the comparisons that should guide further investment.
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