DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Reach people searching for the products or services you can supply. We organise campaigns around search intent, product margins and enquiry value, then review search terms, bids and landing pages to improve acquisition costs. Quality Score and ad relevance help us diagnose where the customer journey needs attention.
Microsoft Ads
Win more customers through Bing with campaigns managed around your products, services and sales priorities. We’ll improve keywords, adverts and landing-page relevance, then review the enquiries or purchases generated. Clear reporting on costs and customer value helps you decide how much to invest and understand where our account improvements are making a difference.
Paid Social Media
Give new customers a reason to notice, understand and buy from your brand. We test product demonstrations, customer benefits and creative across relevant social platforms, connecting campaign reporting with website sales or qualified enquiries so decisions go beyond engagement alone.
AI Ads
Get practical support with ChatGPT and other AI advertising opportunities your business can access. We’ll check eligibility, help develop suitable product or service messages and agree a budget. Reporting on enquiries, purchases and costs will help you judge whether the campaign is producing the return you need before increasing investment.
Remarketing
Bring interested customers back to the products or services they have been considering. We’ll manage follow-up adverts where consent and platform rules permit, with useful messages and exclusions for people who have already bought. Reviews of sales, enquiries and advert frequency help us decide where repeat advertising is helping and where to reduce spending.
Data Analysis
Understand which activity contributes to sales and worthwhile enquiries. We check tracking, consent and conversion definitions, investigate differences between advertising platforms and your business records, and give you practical reporting that explains results, limitations and the next decisions.
Tidelight case study
Cornwall lighting brand Tidelight needed to show customers how its Tide.lamp brings the changing tides of a favourite beach into their home. We developed paid social campaigns around product discovery and gifting, testing video, imagery and audience targeting alongside clearer website messaging and purchase tracking.
In an early month-on-month comparison, Meta-reported website purchases rose from 5 to 29 and average ad cost per reported purchase fell by 74%, with advertising spend approximately 49% higher. Landing-page views increased by 33% and ad link clicks by 16%. Reported purchases then fell to 10 the following month, so our work continued with fresh creative, audience testing and checks against store sales to guide the next investment.
What would worthwhile PPC growth look like for your business?
Talk to us about your customers, current results and the work you want to win. We can review your advertising and measurement, then recommend practical priorities for reaching your next stage of growth.
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