DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Bodmin designed to replace campaigns that lack clear accountability with predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management and support for Bodmin businesses

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Google Ads

Plan Google Ads around the times you want to win more business. We’ll manage campaigns for the products or services you want to promote, adjusting budgets and adverts as your priorities change. Reliable tracking helps us judge the enquiries, bookings or sales generated and improve your return.

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Microsoft Ads

Give customers using Bing another way to find your business. We’ll plan and manage Microsoft Ads campaigns, keep adverts relevant and improve bidding against the results you want. Our reports will explain spending, enquiries and orders, helping you understand the value the account adds to your marketing.

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Paid Social Media

Support a product launch, seasonal campaign or a service you want more customers to book. We’ll help plan social media adverts around that priority, manage targeting and review the response. Enquiry and purchase results help us improve the content and direct more of your budget towards effective campaigns.

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AI Ads

We’ll give you practical guidance on ChatGPT ads and other AI advertising opportunities available to your business. Our team will review suitable placements, check eligibility and explain the campaign requirements. Any proposed activity will have an agreed budget and reporting plan so you can judge the results.

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Remarketing

Keep your products or services in front of interested visitors after they leave your website. We’ll plan remarketing adverts that encourage a purchase or enquiry and manage how often they appear. Conversion results and advertising costs help us refine the campaign and make better use of the interest already generated.

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Data Analysis

Understand when your advertising is generating business and what those results cost. We’ll check booking, purchase or enquiry tracking, improve data accuracy and explain performance over time. Reliable reports help us compare campaign results and advise on how to plan spending around your business priorities.

Tidelight case study

 

Anglo Welsh case study

 

Yves Delorme case study

 
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Tidelight case study

Cornwall lighting brand Tidelight wanted to introduce Tide.lamp, a product that reflects the tides at a favourite beach through changing light. We tested paid-social product demonstrations, imagery and gifting messages, supported by advice on website explanations and purchase measurement.

In an early month-on-month comparison, Meta-reported purchases rose from five to 29 while advertising spend increased by approximately 49%. Cost per reported purchase fell from £194.02 to £49.74, with landing-page views up by 33% and ad link clicks by 16%.

The campaign began from a small purchase base, and reported purchases fell to 10 in the following month. We have used the results to guide further creative and audience testing, while continuing to compare Meta purchase reporting with analytics and store sales.

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33%
More landing-page views
16%
More ad link clicks
480%
More Meta-reported purchases
74%
Lower cost per reported purchase
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

Reading seasonal PPC results for Bodmin businesses

Plan growth around your trading pattern. We help Bodmin businesses use PPC to support changing offers, seasonal demand and year-round sales. Your priorities, available capacity and customer buying cycle shape when and where we recommend investment.

Understand the value of the response. Acquisition costs, conversion value and enquiry quality give campaign results a commercial purpose. We review those measures alongside spend and the offer customers saw, helping you decide which activity to develop.

Make the reporting useful to your team. We improve tracking and compare advertising reports with analytics and business records where available. Clear explanations of results and trading changes give us a stronger basis for budget decisions together.

Reach customers with a relevant message. We test adverts and creative around the products or services you want to grow. Search terms, audience response and sales feedback help us refine the message and focus activity on suitable demand.

Improve the journey after the click. Our PPC, design and development teams can work together on page speed, mobile usability and booking or checkout steps. We prioritise changes that help interested visitors understand the offer and complete a useful action.

Keep developing a clear plan. We share what we have changed, how performance develops and the next priorities we recommend. That gives your team an understandable view of the work and how it supports growth and return on investment.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Preparing Bodmin PPC for a changing offer

Prepare before the promotion starts. A new product, event or seasonal service needs a clear message and a suitable destination. We agree the intended customer action, creative and measurement plan with your team before activity begins.

Keep the current offer clear. Availability, delivery details and booking requirements can change during a campaign. We work with your team to keep adverts and landing pages aligned with what customers can obtain.

Give people a reason to consider the offer. Product demonstrations and genuine service examples can answer questions an advert alone cannot. We develop a useful creative brief and test how the message contributes to enquiries or sales.

Invest with commercial context. Where reliable information is available, margins, fulfilment costs and repeat business help explain the value of a conversion. We bring that knowledge into reviews, helping your Bodmin business decide where the next investment could work hardest.

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