Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

Marketing Predictions for 2018

This time last year, the industry was subject to a lot of chatter surrounding mobile within the hotel marketing domain. As we near the end of the year, it's safe to say that mobile dominance is showing no signs of… READ NOW

Is Keyword Research Important for PPC Campaigns?

In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW

The Importance of Technical SEO

In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines… READ NOW

7 Simple Steps to Sending Kick-Ass Emails

7 Simple Steps to Sending Kick-Ass Emails Keep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit… READ NOW

5 Tips for Driving Engagement

In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW

7 Ways to Build Your Brand Using Your Website

7 Ways to Build Your Brand Using Your Website Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding,… READ NOW

The Top 10 UK YouTubers You Need to Know

You might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age of 25 – have nothing to do with digital marketing, but you're wrong.… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

Facebook Advertising: Our Five Top Tips

If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided to share with you our top… READ NOW

What is a Commercial Health check?

An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news came out about an exciting… READ NOW

Our Google Analytics Glossary for Beginners

Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading… READ NOW

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW

July Digital Marketing Overview

Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

Shopify vs WooCommerce Comparison

In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW

Attribution Modelling

What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW

Wired Media's Guide to Ecommerce SEO

In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW