Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

Wired Media's Guide to Ecommerce SEO

In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW

Tracking Conversions in Google Analytics

Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW

5 Tips for Driving Engagement

In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

A Beginners Guide to Hreflang

If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for… READ NOW

Top 10 Pinterest Tips

A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW

Attribution Modelling

What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW

Why Your Website Needs A Blog For SEO

In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had… READ NOW

Driving Direct Bookings is the Biggest Challenge for Hotels

Driving Direct Bookings to your Hotel is the Biggest Challenge Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world,… READ NOW

What Makes a Blog Stand Out From the Rest?

What Makes a Blog Stand Out From the Rest? Doing PR isn’t easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers,… READ NOW

Up Your SEO Game for Black Friday

The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW

Our Google Analytics Glossary for Beginners

Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading… READ NOW

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW

Redefining Digital Marketing with Google

With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW