Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Mobile Hotel Bookings to Boom

We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

July Digital Marketing Overview

Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW

Should I use PPC for my Ecommerce Store?

In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic… READ NOW

Top 10 Pinterest Tips

A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW

Attribution Modelling

What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW

How Not to Do Influencer Marketing

How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW

What Makes a Blog Stand Out From the Rest?

What Makes a Blog Stand Out From the Rest? Doing PR isn’t easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers,… READ NOW

The Importance of Technical SEO

In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines… READ NOW

A Beginners Guide to Hreflang

If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for… READ NOW

The Importance Of Social Media Security

In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be monitoring what we are up to?… READ NOW

10 Social Media Do's & Don'ts

Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW

Up Your SEO Game for Black Friday

The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW

Driving Direct Bookings is the Biggest Challenge for Hotels

Driving Direct Bookings to your Hotel is the Biggest Challenge Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world,… READ NOW