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3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from… READ NOW
Attribution Modelling
What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW
Why a Full-Service Digital Marketing Agency?
Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW
3 Mistakes You’re Making with Your Hotel Digital Marketing
3 Mistakes You’re Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why. So what can you do to make… READ NOW
Our Top Five Hotel SEO Tips
Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW
What Are Google SERP Features
In the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions, products, services, and information. As a result, ranking high on… READ NOW
8 Outdated SEO Methods
Keep up to date with the SEO Algorithms SEO is changing all the time and just when you feel like you're finally ahead of the curve – BAM! Another algorithm update. While this can be entertaining as it keeps the… READ NOW
What is a Commercial Health check?
An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news came out about an exciting… READ NOW
What Makes Customers Follow or Unfollow?
As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer behaviour and trends in order to… READ NOW
What Makes a Blog Stand Out From the Rest?
What Makes a Blog Stand Out From the Rest? Doing PR isn’t easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers,… READ NOW
Top 10 Pinterest Tips
A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW
The Art of Producing Creative Content
The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW
Redefining Digital Marketing with Google
With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW
5 Tips for Driving Engagement
In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW
July Digital Marketing Overview
Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW
Tablets Overtake Mobiles for eCommerce
Tablets are widely known to be on the rise in popularity, and research released in June highlights that tablets are taking an increasingly higher share of online traffic. In fact between Q1 2011 and Q1 2012, website traffic to… READ NOW
How to Conduct Effective Hotel SEO Competitor Analysis
In the dynamic world of digital marketing, Search Engine Optimisation (SEO) has become a crucial aspect for hotels to enhance their online presence and attract potential guests. A key component… READ NOW