Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Why Your Website Needs A Blog For SEO

In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had… READ NOW

Be Aware of Unsolicited Replies on Social Media

It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW

The Importance of Technical SEO

In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for search engines… READ NOW

7 Simple Steps to Sending Kick-Ass Emails

7 Simple Steps to Sending Kick-Ass Emails Keep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit… READ NOW

Is There Too Much Sympathy on Facebook?

Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else has found a new band that you… READ NOW

How to Conduct Effective Hotel SEO Competitor Analysis

In the dynamic world of digital marketing, Search Engine Optimisation (SEO) has become a crucial aspect for hotels to enhance their online presence and attract potential guests. A key component… READ NOW

Mobile Hotel Bookings to Boom

We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW

What is a Commercial Health check?

An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news came out about an exciting… READ NOW

SEO Competitor Analysis for Your WordPress Website

In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead… READ NOW

10 Social Media Do's & Don'ts

Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW

Demystifying Canonical Tags in SEO

In the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However, understanding canonical tags is crucial for website… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW

Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW

A Beginners Guide to Hreflang

If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for… READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW

What is SEO?

We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,… READ NOW