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Banning Influencers is Not the Answer
Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW
Mobile Hotel Bookings to Boom
We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW
Up Your SEO Game for Black Friday
The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW
July Digital Marketing Overview
Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW
5 Tips for Driving Engagement
In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW
Demystifying Canonical Tags in SEO
In the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However, understanding canonical tags is crucial for website… READ NOW
How to Take Back Bookings from OTAs
How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
Attribution Modelling
What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility… READ NOW
10 Social Media Do's & Don'ts
Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW
SEO Competitor Analysis for Your WordPress Website
In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead… READ NOW
Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic… READ NOW
How Not to Do Influencer Marketing
How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW
3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from… READ NOW
What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW