Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW

The Art of Producing Creative Content

The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

The Importance Of Social Media Security

In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be monitoring what we are up to?… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW

Understanding Performance Metrics In Google Ads

When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed… READ NOW

Banning Influencers is Not the Answer

Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW

Optimising an Ecommerce Blog for SEO

In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW

The Top 10 UK YouTubers You Need to Know

You might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age of 25 – have nothing to do with digital marketing, but you're wrong.… READ NOW

How Not to Do Influencer Marketing

How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW

Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW