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What Makes Customers Follow or Unfollow?
As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer behaviour and trends in order to… READ NOW
Demystifying Canonical Tags in SEO
In the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However, understanding canonical tags is crucial for website… READ NOW
A Beginners Guide to Hreflang
If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for… READ NOW
Facebook iPhone App to be Given Major Overhaul
Facebook's iOS app has a reputation for being very slow. Users looking to browse their friends' photos or read status updates have for long been frustrated at the slow speed for which it is delivered to their iPhone, iPad or… READ NOW
Shopify vs WooCommerce Comparison
In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW
3 Mistakes You’re Making with Your Hotel Digital Marketing
3 Mistakes You’re Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why. So what can you do to make… READ NOW
Be Aware of Unsolicited Replies on Social Media
It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW
The Art of Producing Creative Content
The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW
How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW
What Are Google SERP Features
In the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions, products, services, and information. As a result, ranking high on… READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW
The Importance Of Social Media Security
In the news this week we've seen yet more cases of individuals getting into hot water after being caught out on their social media exploits – we stop to question who else may be monitoring what we are up to?… READ NOW
How to Make Your Brand an Insta-Icon
Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These days, people want to know more about… READ NOW
Optimising an Ecommerce Blog for SEO
In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW
Insights into Instagram
Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW
Why Marketing Gimmicks Don't Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into… READ NOW