Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

7 Ways to Build Your Brand Using Your Website

7 Ways to Build Your Brand Using Your Website Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding,… READ NOW

Shopify vs WooCommerce Comparison

In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW

Is Keyword Research Important for PPC Campaigns?

In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW

5 Tips for Driving Engagement

In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW

Banning Influencers is Not the Answer

Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW

How Getting Reviews Will Get You More Bookings

How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW

3 Mistakes You’re Making with Your Hotel Digital Marketing

3 Mistakes You’re Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why. So what can you do to make… READ NOW

How To Launch a Summer Online Marketing Campaign For Your Hotel

How To Launch a Summer Online Marketing Campaign For Your Hotel If you haven’t got yourself a sassy summer campaign for your hotel in the pipeline already, you’re probably just… READ NOW

How Does Your Five-Star Hotel Measure Up?

Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW

Be Aware of Unsolicited Replies on Social Media

It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW

Optimising an Ecommerce Blog for SEO

In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW

July Digital Marketing Overview

Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW

Tracking Conversions in Google Analytics

Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW

A Guide on Boosting Room Occupancy

A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW

Understanding Google Ad Rank

As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility… READ NOW