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What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW
What is SEO?
We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,… READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW
7 Simple Steps to Sending Kick-Ass Emails
7 Simple Steps to Sending Kick-Ass Emails Keep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit… READ NOW
Facebook Advertising: Our Five Top Tips
If you have your own Facebook profile, you will have been the target of Facebook advertising at some point in time. In order for you to gain the ultimate value for money, we've decided to share with you our top… READ NOW
July Digital Marketing Overview
Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
Google Algorithm Changes
Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW
Optimising an Ecommerce Blog for SEO
In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW
Shopify Duplicate Content Issues
Getting your Shopify store to rank well in search engine results is crucial. However, a common pitfall that many Shopify store owners encounter is the issue of duplicate content. Duplicate content can negatively impact your Shopify SEO efforts, resulting in… READ NOW
Is There Too Much Sympathy on Facebook?
Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else has found a new band that you… READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW
CMA is Investigating OTAs
CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW
A Beginners Guide to Hreflang
If you're new to the world of SEO (Search Engine Optimisation) and the term "Hreflang" has you scratching your head, fear not. This beginner's guide will demystify Hreflang, explaining what it is, how it's used, and why it's crucial for… READ NOW
5 Tips for Driving Engagement
In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW
How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW
7 Ways to Build Your Brand Using Your Website
7 Ways to Build Your Brand Using Your Website Building a brand can be a tricky business, but luckily here at Wired Media we have plenty of experience with branding,… READ NOW