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Mobile Hotel Bookings to Boom
We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
Be Aware of Unsolicited Replies on Social Media
It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW
Marketing Predictions for 2018
This time last year, the industry was subject to a lot of chatter surrounding mobile within the hotel marketing domain. As we near the end of the year, it's safe to say that mobile dominance is showing no signs of… READ NOW
July Digital Marketing Overview
Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW
Why Your Website Needs A Blog For SEO
In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had… READ NOW
Wired Media's Guide to Ecommerce SEO
In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW
Top 10 Pinterest Tips
A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW
7 Simple Steps to Sending Kick-Ass Emails
7 Simple Steps to Sending Kick-Ass Emails Keep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit… READ NOW
Banning Influencers is Not the Answer
Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW
How to Conduct Effective Hotel SEO Competitor Analysis
In the dynamic world of digital marketing, Search Engine Optimisation (SEO) has become a crucial aspect for hotels to enhance their online presence and attract potential guests. A key component… READ NOW
10 Social Media Do's & Don'ts
Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW
How to Take Back Bookings from OTAs
How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW
How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW
The Top 10 UK YouTubers You Need to Know
You might assume that the likes of Zoella and Caspar Lee – both of which you have probably never heard of if you are over the age of 25 – have nothing to do with digital marketing, but you're wrong.… READ NOW
Attribution Modelling
What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW
Why Marketing Gimmicks Don't Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into… READ NOW
Driving Direct Bookings is the Biggest Challenge for Hotels
Driving Direct Bookings to your Hotel is the Biggest Challenge Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world,… READ NOW