Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

What Makes a Blog Stand Out From the Rest?

What Makes a Blog Stand Out From the Rest? Doing PR isn’t easy. Trust us, we do it every day. As PR experts, we're picky about which influencers, bloggers, bloggers,… READ NOW

Banning Influencers is Not the Answer

Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW

Shopify vs WooCommerce Comparison

In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW

Facebook iPhone App to be Given Major Overhaul

Facebook's iOS app has a reputation for being very slow. Users looking to browse their friends' photos or read status updates have for long been frustrated at the slow speed for which it is delivered to their iPhone, iPad or… READ NOW

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

How to Take Back Bookings from OTAs

How Your Hotel Can Take Back Bookings from OTAs At Wired Media we pride ourselves on offering informative social media marketing advice, so read on to see how your brand… READ NOW

How Getting Reviews Will Get You More Bookings

How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

3 Ways to Successfully Pitch to the Press

3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from… READ NOW

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW

What is SEO?

We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,… READ NOW

Google Algorithm Changes

Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW

Our Google Analytics Glossary for Beginners

Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading… READ NOW