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How Not to Do Influencer Marketing
How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW
Is There Too Much Sympathy on Facebook?
Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else has found a new band that you… READ NOW
Facebook iPhone App to be Given Major Overhaul
Facebook's iOS app has a reputation for being very slow. Users looking to browse their friends' photos or read status updates have for long been frustrated at the slow speed for which it is delivered to their iPhone, iPad or… READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW
Optimising an Ecommerce Blog for SEO
In today's digital landscape, where online visibility is paramount for success, optimising your e-commerce blog for search engine optimisation (SEO) is crucial. With the vast array of products and services… READ NOW
Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic… READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
July Digital Marketing Overview
Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW
7 Simple Steps to Sending Kick-Ass Emails
7 Simple Steps to Sending Kick-Ass Emails Keep it snappy 79% of people skim read when reading emails, so keep it short, simple and easy to follow. Few people sit… READ NOW
Wired Media's Guide to Ecommerce SEO
In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW
Up Your SEO Game for Black Friday
The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW
Be Aware of Unsolicited Replies on Social Media
It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW
How Does Your Five-Star Hotel Measure Up?
Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW
Why Your Website Needs A Blog For SEO
In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google, the unrivalled search giant, has always had… READ NOW
Google Algorithm Changes
Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW
3 Ways to Successfully Pitch to the Press
3 Ways to Successfully Pitch to the Press When doing PR, you must always be careful when approaching press. Think about it, press get inundated with thousands of emails from… READ NOW