Email Marketing for Travel Agencies
Email marketing is a powerful and cost-effective way for travel agencies to develop guest relationships and encourage customer loyalty from both new leads and previous guests.
Over 20 years' experience
Email marketing services for travel agencies
Email marketing is one of the most cost-effective ways to increase your travel agency’s ROI, boost room bookings, and grow your marketing database.
From newsletter design to ad-hoc offer emails, we can create an email marketing strategy to showcase everything your travel agency has to offer, in a trackable and measurable way, so you can see exactly how well it’s performing.
Reach more prospective leads and make previous guests loyal customers with a cohesive, conversion-focused email marketing strategy.
Email marketing services we offer include, but aren’t limited to:
Travel agency email templates
We’ll work with you to understand your travel agency’s business needs and objectives. We’ll then use that data to design bespoke email templates unique to your travel agency, for various purposes.
Newsletter design and send
We can design and send regular newsletters for you, to help promote your travel agency, key events, offers, and news. We have experience with Mailchimp, Dotmailer, Constant Contact, Campaign Monitor, and many other email platforms.
One of the best ways to increase your travel agency’s ROI is to build and maintain your own list of subscribers. Our team of web developers can add a high-converting signup form to your website, encouraging your guests to subscribe to your newsletter.
We can manage and maintain your lists of subscribers, and work with you to show you where your guests come from and how much they are spending. We can then segment your data and target specific groups with unique offers and rates.
Marketing automation helps you stay in touch with your guests, reducing time-consuming, repetitive tasks. You can use automated emails to target your guests based on their behaviour, preferences, and previous booking history.
We can create easy-to-use personalisations and formulas in your travel agency’s email marketing campaigns to increase your ROI and improve your conversion rate.
Email marketing platforms we work with
One of the most popular email marketing platforms, Mailchimp uses website integration and other useful marketing tools so you can best communicate with your travel agency customers.
Dotmailer is a data-driven email marketing platform, integrating email, SMS, social, push notifications, and landing pages for fully-rounded marketing campaigns.
Constant Contact is an easy-to-use, user-friendly email marketing platform, with built-in analytics to see how well your email campaigns are performing.
Campaign Monitor’s drag-and-drop functionality means we can design and build beautiful, functional email templates to promote your travel agency website to your mailing list.
Clients we work with
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketers on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your travel agency email marketing requirements or take a look at some of the other service we offer below:
Our social media specialists have worked with travel and hospitality businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your travel agency, and increase your brand awareness, via both Google and Bing.
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the travel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct bookings.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to book through you, helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through travel PR, we can increase the awareness of your travel agency, its services, and facilities, through ongoing outreach activities to PR campaigns for specific events. We generate reviews from leading publications to encourage potential guests to book through your travel agency.