Paid Social Media for Professional Services
Our social media specialists have worked with professional services firms big and small to devise and implement effective paid social media campaigns to help generate new leads and increase brand awareness.
Over 20 years' experience
Social media marketing for professional services
If your professional services business hasn’t already caught on to paid social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most professional services firms have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow professional services businesses to promote their services and offers to highly targeted audiences, increasing brand awareness and generating valuable leads and new clients.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your professional services firm’s paid social media presence and performance? Get in touch and our team will conduct a deep-dive of your ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your professional services firm’s paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your professional service company’s brand, grab your audiences’ attention, and drive demand for your services.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at keeping your professional services brand fresh in the mind of recent website visitors and driving them back to your site.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your professional services firm achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any professional services social media arsenal.
Promote your services, or make your professional services company a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your business client bookings and find new employees with LinkedIn posts and ads.
Get your professional services firm’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
Serve beautifully-crafted visual content to your professional services firm’s target audience whilst they’re browsing Instagram.
Another great platform for visual content, Pinterest is ideal for getting your professional services firm in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your professional services firm’s business objectives.
TikTok is a social media channel you’ll want to consider for your professional services business, with an audience growing by the minute.
Since working with Wired Media, we've seen an increase in unique visitors to the site and in website leads. The team at Wired Media take time to understand our business, research our competitors, and deliver solutions that ensure Fox Davidson search well organically, keeping ahead of the game. Working with Adam and Richard is a pleasure, no matter what we throw at them, they get it done. The result is a great website that looks good visually and targets the right keywords to get us the business we want. We've worked with several SEO companies over the years, and Wired Media are the one company that understand what we do and deliver results for us. If anyone is considering switching SEO company, you need to use Wired Media.
Some of our clients
Why work with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to professional services businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your professional services firm will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our professional services clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new professional services clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your professional services firm’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your professional services social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
Our skilled team of web developers and designers have designed and developed hundreds of websites for the professional services industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.
Email marketing is one of the most profitable forms of marketing for our professional services clients and is fantastic for achieving a range of business objectives, from repeat bookings to winning over new clients and helping generate valuable leads.
Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your professional services, and increase your brand awareness, via both Google and Bing.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more interest and leads.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to convert whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through professional services PR, we can increase the awareness of your professional services firm through ongoing outreach activities to PR campaigns for specific projects or clients.