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Paid Social Media for eCommerce & Retail

Our social media specialists have worked with eCommerce and retail businesses big and small to devise and implement effective paid social media campaigns that help increase brand awareness, generate leads and ultimately, drive more revenue.

Over 20 years' experience
6-month warranty
UK-based team

Paid social media agency for eCommerce and retail

If your eCommerce business hasn’t already caught on to paid social media advertising, there’s a chance you’re missing out on a vital revenue stream.

Most retailers have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.

Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow eCommerce brands to promote their services and offers to highly targeted audiences, increasing brand awareness and driving revenue.

Our paid social services include, but are not limited to:

Free ad account audit

Want to find out how you can improve your eCommerce brand’s paid social media campaigns? Get in touch and our team will conduct a deep-dive of your retail business’ social media channels.

Audience research & creation

We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your retail brand’s paid social campaigns.

Ad copy & creative

Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your eCommerce’s brand, grab your audiences’ attention, and drive demand for your products.

Testing & optimisation

We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.


Retargeting is one of the most powerful tools in any paid media toolbox, and social retargeting, in particular, is extremely efficient at driving website visitors who abandoned their shopping basket back to your website to convert.

Pixel & conversion tracking

From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your eCommerce brand’s campaigns, track conversions and measure return on ad spend.

Platforms we work with

There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your eCommerce business achieve its objectives.

We specialise in running campaigns across various paid social channels, including:


Advanced targeting techniques makes Facebook one of the most powerful channels in any eCommerce social media arsenal.


Serve beautifully-crafted visual content to your retail brand’s target audience whilst they’re browsing the ‘gram.


Promote your products, or make your retail brand a topic of conversation with a Twitter advertising campaign.


Often overlooked by eCommerce companies, LinkedIn is ideal for targeting a demographic with disposable income.


Another great platform for visual content, Pinterest is ideal for getting your eCommerce brand and its products in front of new audiences.


Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your retail brand’s business objectives.


TikTok is a social media channel you’ll want to consider for your eCommerce business, with an audience growing by the minute.


Get videos of your products in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.

We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search, as well as ongoing website maintenance and development. We’ve seen significant improvements in our organic website traffic despite them have to work with a large, complex and challenging legacy website. They are always suggesting new opportunities and working with tenacity to get projects over the line. This is also true for the ongoing website maintenance and development. They will always find a way to fix a problem or suggest a new solution. Everyone on our account has really thrown themselves into the brand and in a very short space of time are all experts in inflatable paddleboards and the industry as a whole. It’s a cliché but Wired Media really are an extension of our team and it always feels like they have our corner and are striving to do the very best work for our brand.

Charlie Green
Red Paddle Co

Some of our clients

Why work with Wired Media

Free social media audit

We offer a free social media audit, conducted by our specialists, to eCommerce and retail businesses interested in understanding how they can boost their social media activities.

Dedicated account manager

Your eCommerce brand will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.

Fixed pricing

We like to keep things simple, providing all our eCommerce and retail clients with fixed-fee contracts that include no hidden costs or complicated fee structures.

Weekly calls

We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions, and ensure campaigns are achieving the agreed objectives.

Conversion tracking

One of our first port of calls for new eCommerce clients is ensuring their website tracking is set up and running correctly. This is fundamental, as without the correct tracking in place, we won’t be able to measure performance.

Real-time reporting

We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your eCommerce brand’s social media campaigns. This means you can log in and check on performance whenever you like.

Want to find out more?

Get in touch to discuss your eCommerce paid social media marketing requirements, or learn about some of our other marketing services below:

Web design and development

Our skilled team of web developers and designers have designed and developed hundreds of websites for the retail industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

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Email marketing

Email marketing is one of the most profitable forms of marketing for our eCommerce clients and is fantastic for achieving a range of business objectives, from repeat purchases to winning over new customers and helping generate valuable leads.

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Our team of PPC professionals are experts at building and optimising paid search accounts, to drive more online bookings to your eCommerce brand, and increase your brand awareness, via both Google and Bing.

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Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more direct purchases.

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Content marketing

Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to purchase, building your brand, your domain authority, and your expertise.

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PR and outreach

Through eCommerce PR, we can increase the awareness of your retail brand and its products through ongoing outreach activities to PR campaigns for specific offers and new product launches. We generate reviews from leading publications to encourage potential customers to purchase your products.

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Get in touch

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