DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Norfolk that prioritises stronger return on advertising spend over vanity metrics

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management services for Norfolk businesses

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Google Ads

Improve your Google Ads with decisions based on the customers your business needs. We’ll refine search terms, targeting and adverts, and advise on pages that support conversion. Reliable tracking and sales feedback help us improve acquisition costs and focus your budget on the campaigns bringing valuable results.

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Microsoft Ads

Reach relevant buyers on Bing with campaigns managed around clear business priorities. We’ll improve keyword targeting, messages and bids, using enquiry or order results alongside costs. Straightforward reporting helps you understand where Microsoft Ads is working and what our team recommends improving next.

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Paid Social Media

Help potential customers understand your products or services through clear social adverts. We’ll develop relevant content and pages and test messages and audiences against genuine enquiries or purchases. Reviewing customer quality and costs helps us improve campaigns and make better decisions about where to spend.

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AI Ads

We can help you assess eligible ChatGPT ads or other available paid AI advertising with reliable measurement in place. Our team will prepare accurate messages, manage agreed campaigns and report on customer response. Clear results and acquisition costs help you decide whether the activity supports your growth priorities.

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Remarketing

Keep useful information in front of visitors who are still deciding. We’ll develop relevant product or service reminders and manage consent, audience exclusions and frequency. Reliable enquiry or purchase data helps us understand who has already acted and improve the value of the follow-up campaign.

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Data Analysis

Make campaign figures useful for business decisions. We’ll check conversion definitions and tracking, investigate missing or duplicate results and compare reports with available customer records. Clear information on enquiries, sales and acquisition costs helps you judge the return and choose the next improvement with confidence.

Trucut Tools case study

 

Blossom Educational case study

 

Property Centre case study

 
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Trucut Tools case study

Specialist tooling buyers need to reach the right product before an advertising click has value. Trucut Tools asked us to develop Google Ads performance across a wide catalogue. We used proven Search terms, refined Performance Max search themes and reviewed product and search-term results to reduce irrelevant spending.

Year on year, Google Ads reported 46% more conversion value and 46% higher return on ad spend from broadly level spend of around £843. Clicks increased by 23% and cost per click fell by 19%. The account reported around 4% fewer conversions, so the improvement was in higher reported value from a similar investment.

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46%
More Google Ads-reported conversion value year on year
46%
Higher Google Ads return on ad spend year on year
23%
More Google Ads clicks year on year
19%
Lower Google Ads cost per click year on year
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Have worked with Wired for several years. Great team of super knowledgeable people who have helped us level-up our website and SEO.
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Amy Bruce, Osprey Approach - ★★★★★ Google Review

PPC for Norfolk that turns campaign data into clearer commercial decisions

Start with the value of a useful response. We work with your Norfolk business to understand the customers, products and services worth growing. Margins, capacity and customer value help us agree campaign goals and a sensible acquisition cost. Coverage and exclusions reflect where you can fulfil orders or deliver the service.

Allow for different buying decisions. Our work with Trucut Tools, Blossom Educational and The Property Centre covers specialist products, software enquiries and property valuations. Customers need different information and reassurance in each journey, so the advert and the page should make the next step clear.

Review relevance and the website experience together. Search terms, advert messages, Ad Rank and Quality Score diagnostics help identify campaign issues. We also look at page speed, mobile usability and the ease of ordering or making contact, so tests consider what happens after the click.

Use reporting to choose an improvement. We check tracking and conversion definitions before treating a change in the figures as progress. Available sales outcomes and enquiry feedback help us explain acquisition costs, distinguish volume from value and agree the next useful test.

Get a clear next step for your Norfolk PPC

Tell us which customer actions you want to grow and what is unclear about performance. We can agree focused campaign and website priorities, useful measurement and a practical way to review their commercial value.

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