DATA-DRIVEN PPC

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Create a more effective customer journey with a PPC Agency serving Guildford

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management services for Guildford businesses

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Google Ads

Connect customers searching on Google with the products or services you want to grow. We’ll improve search targeting and advert relevance, and advise on pages that make choosing and buying easier. Enquiry quality, order value and acquisition costs help our team improve performance and your return on investment.

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Microsoft Ads

Reach relevant buyers on Bing with campaigns organised around your priorities. We’ll manage keywords, adverts and budgets, checking the value of the enquiries or orders each campaign brings. Regular account improvements help you use spending more effectively and understand which products or services benefit.

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Paid Social Media

Show customers what makes your products or services useful to them. We’ll create social adverts using clear benefits, relevant examples and a helpful page after the click. Testing content and audiences against purchases or genuine enquiries helps us improve the quality and value of the response.

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AI Ads

We’ll advise on eligible ChatGPT ads or other available paid AI placements that could introduce customers to your products or services. Clear descriptions and relevant pages help people understand their choices. Our team can manage agreed campaigns and report on enquiries, orders and costs so you can assess the return.

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Remarketing

Help interested visitors continue their decision. Subject to consent and platform eligibility, we plan relevant follow-up messages, exclusions and frequency limits around earlier interest and the next appropriate action.

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Data Analysis

Understand where the customer journey is creating value. We check tracking in GA4 and advertising platforms, agree meaningful conversion definitions and discuss enquiry or order feedback alongside acquisition costs and return on investment.

Berrys Coaches case study

 

Mackenzie Smith case study

 

That Leisure Shop case study

 
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Berrys Coaches case study

Coach operator Berrys Coaches needed a simpler booking journey online. We designed and developed a new website with clearer calls to action and a more straightforward booking process, then supported it with ongoing website care and SEO.

We developed search-focused content and day-trip landing pages alongside technical audits and competitor reviews. The website and SEO project delivered 300% more ranking keywords, 184% more organic sessions and 86% more recorded website conversions. Reported website errors fell by 100% during the project.

Bringing technical improvements and useful information together helped more prospective customers find the website and take the next step.

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300%
More ranking keywords
184%
More organic sessions
100%
Reduction in reported project website errors
86%
More recorded website conversions
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Wired Media have been fantastic at getting our Google PPC campaigns back on track and working successfully for our e-commerce business. After a bad experience with another agency, we really appreciated that Joel and Adam took a lot of time coming up with a tailored plan for us. We took a while to switch over due to issues with the other agency, but the team at Wired Media were patient and ready to hit the ground running as soon as we were ready. The set up was easy and the whole team have great communication. Luke has optimised our campaigns, going above and beyond what we expected, and we are seeing better returns than ever. Their customer service has been faultless from the beginning. I would certainly recommend them and look forward to having them involved in more of our campaigns as we increase our budgets.
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Maddie Elliott, That Leisure Shop - ★★★★★ Google Review

PPC for Guildford that makes the path from enquiry to customer clearer

Understand how people reach a decision. A booking, a property enquiry and an online purchase involve different questions and steps. We discuss the journey for your Guildford business before planning campaign structure, offers and conversion priorities.

Use experience across different customer journeys. Our work with Mackenzie Smith, an estate agency with a Surrey branch, reflects the range of businesses we support. We shape campaigns around the information and actions that matter to each customer, with a clear reason behind the route from advert to page.

Remove avoidable friction. We review how clearly the landing page answers the advert and how easily someone can enquire, book or buy. Useful content, page speed and mobile usability support conversion, while search-term reviews and Quality Score diagnostics help us assess relevance.

Measure the actions that create value. We check tracking quality and bring enquiry or order feedback into campaign reviews where available. Reporting should explain acquisition costs, conversion rates and return on investment, with practical recommendations tied to your commercial priorities.

Give your Guildford PPC campaigns a clearer customer journey

Tell us what a valuable enquiry or purchase looks like and where customers currently lose momentum. We can review your account, landing pages and measurement, then discuss practical improvements and how to assess their return.

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