DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Move from fragmented activity to profitable leads and sales with a PPC Agency serving Folkestone

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Pay-per-click services for Folkestone businesses

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Google Ads

Connect a relevant search with a product or service a customer can actually buy. We review keywords, search terms and advert relevance alongside the destination page, using the quality and value of the response to guide investment.

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Microsoft Ads

Test another route to search customers with a clear commercial target. We assess the demand, resulting actions and acquisition costs within the channel before deciding whether its share of the budget should increase.

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Paid Social Media

Give prospective customers a reason to discover your business and take the next step. We test creative and audiences against purchase or enquiry goals, then review the response alongside your sales feedback.

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AI Ads

Explore paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We assess audience fit, placement options and measurement before proposing a test budget, then review the commercial response.

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Remarketing

Help interested visitors return to a relevant offer. Subject to consent and platform eligibility, we plan follow-up messages, exclusions and frequency around their earlier interest and what they need to decide next.

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Data Analysis

See where the buying journey works and where information is missing. We check GA4 and platform tracking, agree meaningful conversion definitions and bring order or enquiry feedback into reporting so the next decision has a useful basis.

Ian Chatfield case study

 

Property Centre case study

 

That Leisure Shop case study

 
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Ian Chatfield case study

Kent butcher and online retailer Ian Chatfield wanted better performance from Google Ads and organic search. We improved its data setup, supported a clearer website structure and worked on technical SEO and on-page content alongside the campaigns.

Across the combined data, website, SEO and PPC project, clicks increased by 27%, sales by 48% and conversion value by 32%. Organic traffic increased by 85%.

Bringing the website and measurement work together supported a more useful buying journey and gave the team better information for campaign decisions. The work considered both how people discovered the retailer and their experience after arriving on the site.

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27%
More clicks across the project
48%
More sales across the project
32%
Higher conversion value
85%
More organic traffic
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Wired are helping our business to reach more customers, with SEO improvements, web development services and PPC. They have individual experts on each area who really know their stuff!
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Debbie Walker, Anglo Welsh - ★★★★★ Google Review

Pay-per-click for Folkestone, with a clear path from the advert to the sale

Match the page to the way people buy. A shopper may need delivery information or product detail; a service customer may need a quotation or an appointment. We plan the advert and its destination around that decision, helping your Folkestone campaigns lead to a useful action.

Make the practical details easy to find. Availability, service area and the next step should be clear before someone commits. We review those details alongside mobile usability, page speed and the enquiry or checkout process, looking for friction that could waste paid traffic.

Measure a useful response. We work with you to distinguish completed purchases and relevant enquiries from low-value actions. Tracking checks, search-term reviews and sales feedback help us judge acquisition costs and decide where further investment is warranted.

Connect the website and campaign work. Our work with Kent business Ian Chatfield combined improvements to data, website structure, SEO and PPC. For your campaigns, we consider the same connection between finding the right audience and giving visitors a customer journey that helps them act, with ad relevance and Quality Score diagnostics supporting the review.

Review how your Folkestone advertising becomes business

Tell us about the products or services you want to grow and how customers buy from you. We can review campaigns, landing pages and measurement, then discuss practical improvements and the evidence needed to assess their return.

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