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Create a stronger commercial return from pay-per-click advertising with a PPC Agency serving Cirencester

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC expertise for businesses in Cirencester

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Google Ads

Help someone comparing products or services take the next step with your business. We’ll create relevant Google adverts and advise on landing pages that make prices, key details or contact options easier to find. Improving that connection, alongside account targeting and tracking, helps us work on more conversions from your advertising spend.

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Microsoft Ads

Consider additional search activity where it suits your audience and goals. We assess Microsoft campaign costs, useful conversions and customer value alongside your wider advertising plan.

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Paid Social Media

Introduce your products, services or experiences to suitable audiences. We test creative and messages on relevant platforms, using meaningful enquiries or purchases to assess the response.

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AI Ads

Help customers researching with AI understand why your business is worth considering. We’ll advise on available ChatGPT advertising options and create messages suited to your products or services. If you are eligible to advertise, we’ll plan how to track the response through to bookings, purchases or enquiries and report what the campaign delivers.

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Remarketing

Bring customers back to the details they need before deciding. We’ll develop eligible remarketing adverts for relevant products or services and link them to useful information or a clear contact page. Managing consent, exclusions and repetition helps keep that follow-up worthwhile while we review its contribution to sales and enquiries.

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Data Analysis

See how campaign activity connects with your website and business outcomes. We review tracking quality, explain the data and use available sales or booking information to support more informed decisions.

Cotswold Farm Park case study

 

The Wow House case study

 

Mackenzie Smith case study

 
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Cotswold Farm Park case study

Gloucestershire attraction Cotswold Farm Park needed its website to make days out, events and holidays easier to discover through search. We reviewed the technical SEO and page structure, mapped search terms to relevant pages and created focused animal-collection content to help visitors find useful information.

We also built a performance dashboard and reviewed the underlying data. Organic search sessions increased by 29% year on year, page views by 33%, users by 38% and engaged sessions by 19%, giving the team a clearer view of the SEO programme’s progress.

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29%
More organic search sessions, year on year
33%
More organic search page views, year on year
38%
More users from organic search, year on year
19%
More engaged organic sessions, year on year
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We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search
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Charlie Green, Red Paddle Co

Give every Cirencester PPC campaign a clear purpose

Understand the decision your customer is making. Some people are ready to order; others are comparing an experience, researching a service or arranging a conversation. We plan your Cirencester PPC around that decision and the action that matters to your business.

Give your products and services the attention they need. A seasonal event, a higher-margin product and an ongoing service can need different messages and budgets. We use your priorities, availability and customer insight to organise campaigns around the opportunities you want to grow.

Keep the journey clear after the click. Customers need useful details and an obvious next step. Our PPC, design and development teams review the advert and destination together, looking at relevance, page speed, usability and the route to conversion.

Measure progress towards commercial value. A contact request and a confirmed sale are different outcomes. We agree useful conversion measures and review available sales or booking feedback, helping your team understand acquisition costs and return on investment.

Make reporting easier to use. We check the quality of tracking and bring relevant campaign and website data into clear reports. You can see what changed, how the results relate to your goals and where the information needs further work.

Choose the next improvement with evidence. Search terms, advert tests and landing-page performance help us refine the account. We use Ad Rank and Quality Score diagnostics where useful, then prioritise the next test around customer response and business value.

Plan the next opportunity for your Cirencester PPC

Tell us which products or services you want to grow and what your customers need before choosing you. We can review your campaigns, measurement and website journey together.

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Keep Cirencester pay-per-click aligned with your business priorities

Reflect the detail customers need. Availability, prices and service conditions influence whether a product or service is right for someone. We work with your team to keep campaign messages and landing-page information accurate as those details change.

Support a considered purchase. Where customers need more time or advice, the website should help them compare and ask a useful question. We review those steps alongside the advertising so interest has a clear route forward.

Connect the channels through useful information. PPC and SEO attract visitors in different ways, while the website helps them decide. We review the experience and measurement across that journey, keeping each channel’s contribution clear in reporting.

Plan the next investment together. We discuss the findings and your upcoming priorities, then agree practical changes to the account or website. The aim is a marketing plan that supports growth you can understand and assess.

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