PPC Case Study: truhouse

Window installation company near Stroud

…We recently switched to Wired Media from another agency and couldn’t be happier with the results” 5 Star Google Review

Challenge

truhouse, a window installation company near Stroud, was facing significant challenges with its digital marketing performance. Tracking issues within their Google Ads account were causing inaccurate reporting, meaning key data wasn’t being fed back into the platform. As a result, campaign optimisation was limited, budgets weren’t being used effectively, and the true cost of acquiring new leads was unclear. On top of this, the account structure had become inefficient over time, with a number of underperforming and irrelevant keywords driving up costs without delivering valuable enquiries.

43%
Decrease in cost per lead
30%
Decrease in click cost
42%
Increase in conversion value
58%
Increase in data visibility
CTA Image

Solution

We began by fixing the tracking issues to ensure accurate data was captured and fed into Google Ads, providing a solid foundation for informed decision-making. From there, we streamlined the account structure and conducted a comprehensive keyword audit, removing ineffective search terms and focusing spend on the most relevant, high-intent keywords. To further improve efficiency, we launched new Performance Max campaigns designed to capture quality leads across multiple channels. These changes significantly lowered both the cost per click and the cost per conversion, giving truhouse a more efficient and profitable Google Ads strategy.

Quote Start
We recently switched to Wired Media from another agency and couldn't be happier with the results. Adam and Josh made an immediate impact with a data project. Within a day of onboarding, they overhauled our website's botched and unoptimised cookie consent setup, meaning we're finally capturing the data and insights we need. They're also rolling out call tracking at a very affordable monthly cost, which will help close some long-standing data gaps. Joel has completely turned around our PPC performance. He's streamlined our Google Ads account by removing ineffective keywords and match types, focusing on high-converting terms, improving ad copy, and launching new Performance Max campaigns. The results speak for themselves: lower cost per click, reduced cost per conversion, and - most importantly - a significant improvement in lead quality and relevance. The whole team is proactive, knowledgeable, and easy to work with. We've seen measurable improvements in a short space of time, and we're confident we're now in very capable hands.
Quote Start
Hannah Flynn, truhouse - Google Review