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PPC Case Study: Paul Thomas Flowers

Online Florist in London

Challenge

Paul Thomas Flowers, a luxury florist based in London, approached us with concerns about the performance of their Google Ads campaigns. One of the major issues was a broken tracking setup, which was significantly affecting the accuracy of performance reporting and limiting the effectiveness of automated bidding strategies. Additionally, the account structure, ad copy, and location targeting were not aligned with the brand’s premium positioning or key service areas across London. Campaigns lacked focus, and performance was stagnating.

56%

Increase in clicks

67%

Increase in sales

32%

Increase in conversion value

85%

Increase in data visibility

Solution

We began by fixing the conversion tracking, ensuring clean, reliable data was being fed into both Google Ads and Analytics. This immediately improved visibility into campaign performance and enabled data-driven optimisation. We then restructured the ad copy to better reflect the brand’s luxury offering and refined the location targeting to focus on high-value areas across London. Performance Max campaigns were introduced to broaden reach across Google’s full network, while we also provided strategic recommendations to improve website speed and mobile usability. Within just a few months, Paul Thomas Flowers saw a significant uplift in lead quality, a notable reduction in cost per acquisition, and improved conversion rates across all campaigns.