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SEO Case Study: Mortgage Mum

SEO for Mortgage Brokers In London

Challenge

The Mortgage Mum came to us with a range of technical SEO challenges that were holding back their online visibility and limiting their ability to rank effectively in search engines. The website was affected by slow page speed, duplicate content issues, and structural problems that made it difficult for search engines to properly understand and index the site. In addition, internal linking was inconsistent, meaning valuable authority was not being distributed across key pages. On-page optimisation had not been fully carried out, and the lack of targeted landing pages meant the site was missing opportunities to rank for relevant new search terms within the competitive mortgage and financial services sector.

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Solution

Our SEO management strategy began by tackling the most pressing technical issues to build a stronger foundation for future growth. We created functionality to export all page titles and headings, enabling us to streamline and optimise landing pages efficiently. Duplicate content concerns were addressed, and we resolved a long-standing blog pagination issue that had been hindering Google’s ability to crawl and index posts correctly. We have also introduced new landing pages targeting relevant keywords, optimised existing content for on-page performance, and refined the internal linking structure to improve user journeys and distribute authority more effectively. With work ongoing, these improvements are already laying the groundwork for stronger rankings, increased organic traffic, and improved visibility in search results.