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PPC Case Study: Di-Vine

PPC for Ecommerce in London

Challenge

D-Vine, a growing e-commerce business, approached us at a critical stage in their journey. As a young company, they were heavily reliant on PPC campaigns to generate online sales, particularly around peak gifting periods such as Christmas. However, their campaigns were underperforming due to several underlying issues. A major tracking error, including a misconfigured cookie consent pop-up, was drastically limiting the amount of data being captured in Google Analytics and Google Ads. This not only skewed reporting but also restricted the optimisation of campaigns, leaving significant sales potential untapped. With incomplete insights, ad spend was not being channelled effectively, and ROI was suffering at the most crucial time of year.

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Solution

Our team stepped in to resolve the tracking issues first, fixing the cookie consent setup and restoring accurate data flows, which immediately increased recorded activity in Google Analytics by 50%. With reliable insights now available, we restructured D-Vine’s ad copy, refined location targeting, and introduced Performance Max campaigns to maximise reach and efficiency. Alongside campaign improvements, we provided website consultancy, helping the business launch new landing pages tailored to key gifting events, aligning on-site experience with audience intent. These combined efforts not only stabilised performance but also positioned D-Vine to achieve a strong ROI from their PPC investment during the all-important Christmas season.